Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research. Continue reading at 'Digiday'

[ Digiday | 2024-05-30 04:01:00 UTC ]
News tagged with: #research briefing #publisher events #publisher-hosted events #yorker refocused #newsletter strategy #recent data #digiday+ research #digital media

Other Publishing stories related to: 'Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities'


USA Today owner makes $815m offer for LA Times publisher

Gannett hopes to make $50m a year in savings from takeover of Tribune PublishingGannett, which owns local newspaper publisher Newsquest in the UK, has made a $12.25 (£8.44) per share offer to take over Tribune Publishing.The all-cash offer, a 63% premium on Tribune’s closing share price on... Continue reading at The Guardian

[ The Guardian | 2016-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune publishing #share offer


Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair

On October 18, 2016, The Markets: Global Publishing Summit will showcase seven publishing regions you can’t afford to ignore. Here we offer brief glimpses into each of these markets. The post Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-14 00:00:00 UTC ]
More news stories like this |


Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rules apply #facebook opens #branded content #post ads #media outlets


Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #facebook opens #branded content


German Publishers on Promising Licensing Markets Around the World

Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world appeared #german publishers #german children #book publishers


Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brit + #announced today #trial run


Self-published titles '22% of UK ebook market'

Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading at The Bookseller

[ The Bookseller | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #self-published titles


‘Abuse of market power’: Inside German publishers’ legal beef with Google

The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday

[ Digiday | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publishers #market power #search giant #market dominance


Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #secret sauce


Time Inc. and YouTube Network StyleHaul Form Partnership to Serve Marketers

Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when... Continue reading at Advertising Age

[ Advertising Age | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #disclose terms


What’s in a name? With growth, digital publishers face tough branding questions

New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday

[ Digiday | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #individual brands #distributed media


Facebook Adds 7 Publishers to Anthology Branded-Video Program

That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age

[ Advertising Age | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse audience #create content #brand partnerships


During Panels, Realities of Cuban Publishing Market Laid Bare

One of the goals of the U.S./Cuba Publishing Mission was to facilitate discussion about the cultural ties between U.S. and Cuban publishers. Although the U.S. trade embargo with Cuba has cast a long shadow--commercial trade between U.S. firms and Cuban ones remains illegal--publishers remain... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cuban publishers #cultural ties #trade embargo


Eighth Harry Potter book set to be 'publishing event of year'

Chain booksellers in the UK have welcomed yesterday’s news that Little, Brown UK will publish the script of J K Rowling’s Harry Potter stage play in book form, although independents are less sure of how well the book will sell. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brown uk #book form #publishing event #chain booksellers #welcomed yesterday


Flying Eye launches brand partnership with Wahaca

Wahaca restaurants will from this spring offer their customers children’s books to read after signing a brand partnership deal with publisher Flying Eye. Continue reading at The Bookseller

[ The Bookseller | 2016-01-28 00:00:00 UTC ]
More news stories like this |


In India, Education and the Government Drive the Publishing Market

The recent New Delhi World Book Fair highlights the challenges and opportunities in India's massive book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing market


How brands and publishers are using Facebook Messenger

Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday

[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel brands #facebook messenger #messenger app #humble beginnings #customer service #german publisher #news updates


Scalability, Access the Keys for Private Equity Publishing Acquisitions

What last year’s private-equity and venture-backed publishing acquistions mean for the industry's future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
More news stories like this |


Survey: Which Publishing Markets Do You Want to Explore in 2016?

Ahead of The Markets: Global Publishing Summit in 2016, we want to hear from you: which publishing markets are you most excited to explore this year? The post Survey: Which Publishing Markets Do You Want to Explore in 2016? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post survey #publishing markets


Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms

Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms. The post Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
More news stories like this |