Research Briefing: Publisher events and influencer partnerships offer key brand marketing opportunities

In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse, as seen in recent data from Digiday+ Research. Continue reading at 'Digiday'

[ Digiday | 2024-05-30 04:01:00 UTC ]
News tagged with: #research briefing #publisher events #publisher-hosted events #yorker refocused #newsletter strategy #recent data #digiday+ research #digital media

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How a football publisher repurposed one event’s worth of video for 4 different platforms

With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
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Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17

Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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Publishers welcome 'clarity' on leaving European single market

The Publishers Association (PA) and the Independent Publishers Guild (IPG) have welcomed prime minister Theresa May's speech yesterday (17th January) confirming the UK will be leaving the single market. Continue reading at The Bookseller

[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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Market Overview: Pakistan’s Emerging Publishing Industry

A market with few reliable statistics, Pakistan's literary leaders work in Western publishing markets and its main play at home is in textbooks. The post Market Overview: Pakistan’s Emerging Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-10 00:00:00 UTC ]
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How brands and publishers used Facebook Messenger this holiday season

Facebook is bullish on the bot, and its partnering with early-adopting brands and publishers to begin to edge commerce inside of Messenger's four walls. For the holiday season, brands like Burberry and Estée Lauder used Facebook Messenger to extend holiday campaigns into interactive experiences... Continue reading at Digiday

[ Digiday | 2016-12-22 00:00:00 UTC ]
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Publishing Around “The Big Event”

Five strategies that will help you enhance your revenue at your Big Event and broaden the horizon for other creative event concepts. The post Publishing Around “The Big Event” appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-21 00:00:00 UTC ]
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Market Report: Modest Growth in Italy’s Publishing Sector

After losses of almost €556 million, Italy's book publishing market grew in 2015 and 2016 for the first time since 2010, according to the Italian Publishers Association. The post Market Report: Modest Growth in Italy’s Publishing Sector appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-19 00:00:00 UTC ]
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New York Public Library, Macmillan Launch Publishing Partnership

The agreement will create and publish a program of print and ebooks for adults and for children, inspired by the library’s collections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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Book Publishing Market Overview: Myanmar’s Challenges and Potential

In a land of nearly 2,000 small book publishers, Myanmar's post-junta industry is strengthening its ties to ASEAN and serving a youthful demographic. The post Book Publishing Market Overview: Myanmar’s Challenges and Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-12 00:00:00 UTC ]
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The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

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[ AdWeek | 2016-12-09 00:00:00 UTC ]
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What marketers can learn from Facebook Live’s top brand videos

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[ Digiday | 2016-12-06 00:00:00 UTC ]
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Email Marketing Continues to Confound Publishers

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[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
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Two key areas publishing can work on to promote ethnic diversity

Perminder Mann on the two key areas the industry should work on to promote ethnic diversity. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Publisher protests as Amazon Japan cuts back its KU offering

After underestimating the ferocity of Japan's manga fans, Amazon has made major adjustments to the contents of its Kindle Unlimited offer in the country, while dropping some publishers from the service altogether. Continue reading at The Bookseller

[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

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[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Frankfurt Book Fair 2016: The Markets Summit Spotlights Global Opportunities

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[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
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[ Advertising Age | 2016-10-19 00:00:00 UTC ]
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Digital Census: 'self-published writers to grow ebook market share'

Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller

[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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Brands and publishers turn to actors and comedians to give chatbots personality

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[ Digiday | 2016-10-12 00:00:00 UTC ]
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