No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Founded in October 2009 by Rebecca Fitting and Jessica Stockton Bagnulo, Greenlight Bookstore is an independent bookstore in Brooklyn, New York. Combining the best traditions of the neighborhood bookstore with carefully curated, community-minded events, Greenlight has earned a reputation as a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-11 09:49:39 UTC ]
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Rebecca Fitting, co-owner of Brooklyn’s Greenlight Bookstore, is leaving the store she cofounded with Jessica Stockton-Bagnulo 12 years ago, and has sold her stake in the business to Stockton-Bagnulo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
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What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek
[ AdWeek | 2021-10-27 14:09:20 UTC ]
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Here are the best bookish things that happened this week, from library chickens to literacy funding and, of course, WonTon the bookstore cat. Continue reading at Book Riot
[ Book Riot | 2021-10-22 10:42:00 UTC ]
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Anyone who has worked in a bookstore knows only too well that moment when a customer approaches by saying, “So I don’t remember the title, or the author, but—.” And we’ve all been on the other side of the counter, trying to pinpoint something we can’t quite describe at a bookstore (“It’s a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-21 08:55:42 UTC ]
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A bookstore visit to address supply chain concerns and share top picks for the season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 14:00:00 UTC ]
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The following bookstore profiles are from Bibliophile: Diverse Spines, by Jamise Harper and Jane Mount. * LOYALTY BOOKSTORE Silver Spring, Maryland, USA / Washington, DC, USA Instagram: @loyaltybooks What began as a pop-up shop has since become one of the most treasured bookstores in the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-19 08:55:55 UTC ]
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Pittsburgh’s White Whale Bookstore celebrated its five-year anniversary on October 15 with something special: the grand opening of its newly expanded space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-19 04:00:00 UTC ]
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Though Covid-19 isn't going anywhere and challenges remain, new independent bookstores are opening up and doing well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Non-denominational Christian publisher Our Daily Bread is expanding its editorial staff with Katara Patton, senior editor, and Joel Armstrong, content editor and product developer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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“Silverview” features a young bookstore owner in an English seaside town, caught up in an investigation involving two cunning spymasters. Continue reading at The New York Times
[ The New York Times | 2021-10-11 09:00:03 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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For more than 20 years, I worked at the Booksmith, an independent bookstore located in the Haight Ashbury neighborhood of San Francisco. For half that time, I ran the events program. I worked with publishers in selecting authors, creating a monthly schedule, and banging the drum to make sure... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 08:50:35 UTC ]
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Aaliya's Books, a much-loved Beirut bookstore named for a character in a Rabih Alameddine novel, has lost the battle to stay open—for now. The post Aaliya’s Books Closes Amid Beirut’s Economic and Political Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-02 09:25:02 UTC ]
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Founded in October 2009 by Rebecca Fitting and Jessica Stockton Bagnulo, Greenlight Bookstore is an independent bookstore in Brooklyn, New York. Combining the best traditions of the neighborhood bookstore with carefully curated, community-minded events, Greenlight has earned a reputation as a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-02 08:53:12 UTC ]
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Big news for booksellers, or even aspiring booksellers: The Times Union has reported that Owl Pen Books, a bookstore nestled in the hills of Washington County, is for sale, along with its 40,000 titles. As perhaps hinted by its location, it’s not just any bookstore: it’s a remodeled hog pen and... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-20 17:01:40 UTC ]
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Bookstore sales skyrocketed 811% in June over a year ago, and finished the first half of 2021 with a 30% increase over the first six months of 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-17 04:00:00 UTC ]
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A total of 39 employees at two locations of Greenlight Bookstore and one location of Yours Truly, Brooklyn, a stationery store, all located in Brooklyn, N.Y., have voted to join the Retail, Wholesale, and Department Store Union. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-17 04:00:00 UTC ]
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