No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Publishers Weekly has named the L.A.-based indie bookstore Eso Won Books its Bookstore of the Year, and Simon & Schuster sales rep Toi Crockett has been named PW Sales Rep of the Year. The announcement was made at the inaugural U.S. Book Show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Source of Knowledge has been a Newark mainstay for decades. It survived the past year thanks to the generosity of its customers and an owner who provides more than just books. Continue reading at The New York Times
[ The New York Times | 2021-05-22 09:00:26 UTC ]
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At the literary haven Powell’s in Portland, I limited myself to 16 books, including a little something for my grandson. Continue reading at The Washington Post
[ The Washington Post | 2021-05-19 16:44:24 UTC ]
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Since January, when Marty Baron announced his retirement as editor of the Washington Post, the media beat has hummed with speculation about his replacement: Would it be an internal candidate? Or one of a bevy of editors from the New York Times? Or Ben Smith? So it was impressive yesterday when... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-12 12:21:00 UTC ]
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Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album. Continue reading at The New York Times
[ The New York Times | 2021-05-11 17:35:20 UTC ]
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When it comes to serious decisions in business or in life, this mental quirk can set us up for catastrophic failure unless we actively work to keep it in check. Imagine this: You’re heading for the cashier at your local bookstore when you pass a display selling coffee mugs for $5. There’s only... Continue reading at Fast Company
[ Fast Company | 2021-05-07 05:00:19 UTC ]
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This is only the second time that these Hearst titles have been leveraged together for a joint program and sponsorship opportunity at this scale. The post Hearst is packaging its design titles together for a new educational franchise appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-05-05 04:01:00 UTC ]
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Alan Moore is back, baby, and he’s positively bursting with fiction (his words, not mine). Yes, two years on from his much-publicized comic book world retirement, the mercurial, cantankerous, adaptation-hatin’ creator of Watchmen, V for Vendetta, From Hell, and The League of Extraordinary... Continue reading at Literrary Hub
[ Literrary Hub | 2021-05-03 16:04:33 UTC ]
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More than 30 people raised $8.35 million to buy the building that houses Warwick's bookstore in La Jolla, Calif., saving it from having to move from where it has operated since 1952. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-03 04:00:00 UTC ]
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Northshire Bookstore in Manchester Center, Vt., and its sister store in Saratoga Springs, N.Y., have been sold to new owners, as has the Norwich Bookstore in Norwich, Vt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-30 04:00:00 UTC ]
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After some employees began circulating a petition urging S&S to drop Post Hill Press as a distribution client and to cancel its publishing deal with former Vice President Mike Pence, CEO Jonathan Karp said the publisher will continue serving as Post Hill's distributor and will move forward... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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Culture Street mural for Grenfell Tower, with poem by Ben Okri, North Kensington, London, image courtesy of IranWire and #PaintTheChange. London-based writer Malu Halasa canvasses the Middle Eastern and North African culture scene in London,... Continue reading at World Literature Today
[ World Literature Today | 2021-04-19 19:22:28 UTC ]
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I’m peeking out to post this week and rejoice that the warmth of spring and the end of a long Covid winter lets us all spend some time together. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-19 13:00:00 UTC ]
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On Wednesday, Kim Godwin, an executive at CBS News, was named as the next president of ABC News, a rival network. She will replace James Goldston, and be the first Black woman to run a broadcast TV news division. As word of Godwin’s move went around, we also learned that Susan Zirinsky, her boss... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-16 12:27:30 UTC ]
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In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek
[ AdWeek | 2021-04-15 21:01:57 UTC ]
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Most — if not all — journalists likely share a commitment to a set of journalistic values, including a belief that those in power should be subject to oversight, that transparency is the right approach to important information, that facts are required to get to the truth, that the less powerful... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-15 11:50:53 UTC ]
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The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week
[ Media Week | 2021-04-14 15:33:07 UTC ]
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Even in boomtimes it is hard to keep a bookstore afloat: the margins are razor thin and you’re in constant competition for bookbuyers with the largest monopoly in the universe (Am*zon). This is why a lot stores—particularly newer ones—build higher-margin sidelines into their business models…... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-12 14:51:07 UTC ]
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This summer, Tattered Cover Bookstore will open a children's bookstore in Aurora, Colo., a Denver suburb. The new bookstore will be Tattered Cover's fifth outlet and its first children's specialty bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
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When Dr. Seuss Enterprises announced it would no longer be publishing six of Dr. Seuss’s books which have aged problematically, the bookstore I work at in Scranton, Pennsylvania had a flurry of very concerned customers. People were coming up with stacks of his books along with an... Continue reading at Electric Literature
[ Electric Literature | 2021-04-07 11:00:00 UTC ]
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