No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI is partnering with Hearst Magazines on the project, which will be staffed by a team of roughly six in-house REI employees as well as a collection of freelancers and Hearst workers. “What this magazine represents is how we are trying to deliver some of our own content and environmental journalism to help people understand issues around the outdoors better,” says Paolo Mottola, editorial director. He concedes that print journalism is not exactly on the upswing, but predicts that the singular outdoors-focus of Uncommon Path should help REI succeed. Mottolo says the magazine is another vehicle to deliver REI content to consumers, and that it will exist alongside the retailer’s online publishing, podcast and documentaries. Hearst has a similar publishing deal with Airbnb for Airbnb Magazine, which has a distribution of 1 million. REI is finalizing its retail strategy of the publication and expects to sell in some airports, bookstores and newsstands around the country, as well as in all 155 of its stores, with a cover price of $4.95. The first issue this fall, at 84 pages, will include a mix of editorial features and print ads. Sucharita Kodali, VP and principal analyst at Forrester,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
Pittsburgh’s White Whale Bookstore celebrated its five-year anniversary on October 15 with something special: the grand opening of its newly expanded space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-19 04:00:00 UTC ]
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Though Covid-19 isn't going anywhere and challenges remain, new independent bookstores are opening up and doing well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Non-denominational Christian publisher Our Daily Bread is expanding its editorial staff with Katara Patton, senior editor, and Joel Armstrong, content editor and product developer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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“Silverview” features a young bookstore owner in an English seaside town, caught up in an investigation involving two cunning spymasters. Continue reading at The New York Times
[ The New York Times | 2021-10-11 09:00:03 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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For more than 20 years, I worked at the Booksmith, an independent bookstore located in the Haight Ashbury neighborhood of San Francisco. For half that time, I ran the events program. I worked with publishers in selecting authors, creating a monthly schedule, and banging the drum to make sure... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 08:50:35 UTC ]
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Aaliya's Books, a much-loved Beirut bookstore named for a character in a Rabih Alameddine novel, has lost the battle to stay open—for now. The post Aaliya’s Books Closes Amid Beirut’s Economic and Political Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-02 09:25:02 UTC ]
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Founded in October 2009 by Rebecca Fitting and Jessica Stockton Bagnulo, Greenlight Bookstore is an independent bookstore in Brooklyn, New York. Combining the best traditions of the neighborhood bookstore with carefully curated, community-minded events, Greenlight has earned a reputation as a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-02 08:53:12 UTC ]
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Big news for booksellers, or even aspiring booksellers: The Times Union has reported that Owl Pen Books, a bookstore nestled in the hills of Washington County, is for sale, along with its 40,000 titles. As perhaps hinted by its location, it’s not just any bookstore: it’s a remodeled hog pen and... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-20 17:01:40 UTC ]
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A total of 39 employees at two locations of Greenlight Bookstore and one location of Yours Truly, Brooklyn, a stationery store, all located in Brooklyn, N.Y., have voted to join the Retail, Wholesale, and Department Store Union. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-17 04:00:00 UTC ]
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Bookstore sales skyrocketed 811% in June over a year ago, and finished the first half of 2021 with a 30% increase over the first six months of 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-17 04:00:00 UTC ]
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A senior editor at a digital publisher had been looking forward to working from the company’s office but, with masks now required, has found there aren’t many reasons to go. The post ‘Harder than I expected’: Confessions of a media employee on their experience returning to the office appeared... Continue reading at Digiday
[ Digiday | 2021-08-16 04:01:00 UTC ]
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Industry Notes: In Mexico, seven independent publishers form an alliance, and Spain's Liber program honors the 100-year-old Balmes bookstore. The post Industry Notes: Guadalajara Publishers and Bookstore Honors in Barcelona appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-13 20:06:29 UTC ]
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How do you make a book about bookstores even better? With a little romance, of course! Prepare to swoon over these bookstore romances, including Meet Cute Club by Jack Harbon. Continue reading at Book Riot
[ Book Riot | 2021-08-11 10:36:00 UTC ]
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A “kitchen anthropologist,” he created a mecca in Manhattan for chefs, writers, scholars, everyday cooks and anyone else who is, well, hungry for culinary knowledge. Continue reading at The New York Times
[ The New York Times | 2021-08-08 00:23:01 UTC ]
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After working a used bookstore for many years, I picked up some strange habits that I just can't seem to shake. Here are 5 of them. Continue reading at Book Riot
[ Book Riot | 2021-08-06 10:33:00 UTC ]
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Before Covid, A Good Used Book was a pop-up bookshop thriving across L.A. It's back to physical business this month — at the end of a long, hard road. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-08-05 13:00:28 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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