Recession fails to bite children's market

Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-01-23 00:00:00 UTC ]

Other Publishing stories related to: 'Recession fails to bite children's market'

Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Children's author Patricia MacLachlan honors Newtown residents with new book

MacLachlan, author of 'Sarah, Plain and Tall,' said she was inspired to write a picture book after talking with her friend, an illustrator who lives in Newtown. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book

Children's book sales boosted by half-term break

Sales of books for children surged in the UK last week, as schools broke for the spring half-term... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Cravebox Markets Old-Fashioned Product in New-Fashioned Way

The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Shortlists revealed for Waterstones Children's Book Prize

Random House Children's Books, Egmont and Little Tiger Press have each picked up two... Continue reading at The Bookseller

[ The Bookseller | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones children #book prize #tiger press

Quercus Children's to expand list by 50%

Quercus Children's is planning to expand its list by 50% over the next two years, with growth... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Penguin Children's reveals brand plans for 2013

Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Children boost PLR library stats

The growing use of libraries by children and young readers has once again been emphasised by... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers

The UK’s Largest Children’s Book Distributor – McDonald’s?

McDonald’s in the UK are replacing the toys that come with Happy Meals with educational books to help boost literacy; they plan to distribute 15 million books by the end of 2014. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest children #book distributor #happy meals #educational books

New children's festival from Chorleywood

Chorleywood Bookshop in Hertfordshire, which already runs the Chorleywood Literary Festival, is... Continue reading at The Bookseller

[ The Bookseller | 2013-01-30 00:00:00 UTC ]
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UK’s Pushkin Press Launches International Children’s Imprint

Pushkin Press is launching a children’s imprint, Pushkin Children's Books, for publishing works that have had success overseas but have not found a publisher in the UK. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pushkin children #pushkin press #publishing works

3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Bologna Children’s Book Fair Honors “Best Publishers” with New Prizes

To mark its 50th anniversary the Bologna Children’s Book Fair, will award six new prizes for publishers at the "forefront of innovation" and "creative editorial choices." Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-28 00:00:00 UTC ]
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In Brazil, Ebooks Predicted to Reach 2.63% Market Share

Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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WHS to open UK 'Zoodle' children's bookshops

W H Smith will open two dedicated children's bookshops, branded as Zoodle, in Manchester... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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'E' market nears £300m

E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big children #brands push

Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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