Reality Check: Mobile Ads Have a Way to Go

The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2013-12-19 00:00:00 UTC ]
News tagged with: #reality check #mobile ads

Other Publishing stories related to: 'Reality Check: Mobile Ads Have a Way to Go'

Jona Frank: Between Reality and Fantasy

From André Breton to Alison Bechdel, memoir writers have turned the genre upside down. Now a photographer recreates her troubled suburban childhood in a book, casting a movie star — Laura Dern — as her mother. Continue reading at The New York Times

[ The New York Times | 2020-10-26 17:41:25 UTC ]
More news stories like this | News stories tagged with: #alison bechdel #memoir writers #memoir

The Hunter Biden story is a crucial moment: does Twitter care more than News Corp about fact-checking?

Tech firms, newly sensitive to fake news, stopped the story circulating. Now the global media giant has roared in outrageMedia organisations shouldn’t publish allegations unless they believe them to be true, after making appropriate checks. This is a normally uncontroversial principle of... Continue reading at The Guardian

[ The Guardian | 2020-10-21 16:30:01 UTC ]
More news stories like this | News stories tagged with: #tech firms #fake news #confidential sources #international stage #news corp

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

A global energy study that misses some climate change realities

Daniel Yergin is behind the curve on the activism, engineering and climate science reshaping the energy world, environmentalist Bill McKibben contends. Continue reading at The Washington Post

[ The Washington Post | 2020-09-25 12:00:00 UTC ]
More news stories like this | News stories tagged with: #daniel yergin

Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

In ‘Payback,’ by Mary Gordon, a reality-show host seeks revenge

Gordon’s novel spans decades, delving into a painful relationship between an art teacher and her student. Continue reading at The Washington Post

[ The Washington Post | 2020-09-14 09:14:57 UTC ]
More news stories like this | News stories tagged with: #spans decades

Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
More news stories like this | News stories tagged with: #terence kawaja #george floyd #digital media

Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #ad buyers #coronavirus pandemic #continued rise #digital media

Check out this gorgeous illustrated map of Black-owned bookshops across the country.

Happy Independent Bookstore Day! As part of its guide to Black-owned bookshops in the US, O, The Oprah Magazine created an illustrated map of some of the highlights, and it’s really delightful. The team also asked writers like Tayari Jones, Kiley Reid, and Clint Smith where they like to shop;... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-28 17:29:48 UTC ]
More news stories like this | News stories tagged with: #black-owned bookshops #asked writers #tayari jones #kiley reid #clint smith #independent bookstore

Writers Against Trump wants to mobilize the literary community in advance of the election.

With voter registration deadlines approaching and misinformation around voter fraud spreading, a newly-formed coalition of writers is volunteering their time to defeat Donald Trump in the presidential election this fall. The group, Writers Against Trump—whose initial members include Paul Auster,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-25 17:07:21 UTC ]
More news stories like this | News stories tagged with: #presidential election #siri hustvedt #literary community

‘Hitler’s Northern Utopia’ juxtaposes an oppressor’s fantasy state with Norway’s reality under Nazi occupation

Despina Stratigakos looks at the extensive architecture and infrastructure projects Germany undertook in Norway during World War II. Continue reading at The Washington Post

[ The Washington Post | 2020-08-20 12:10:17 UTC ]
More news stories like this | News stories tagged with: #nazi occupation

‘Little Scratch’ drops readers into the reality of a distressed mind

Rebecca Watson’s debut novel has a simple story line and an experimental approach. Continue reading at The Washington Post

[ The Washington Post | 2020-08-18 07:39:15 UTC ]
More news stories like this | News stories tagged with: #experimental approach #debut novel

The realities of being an Instagram poet

I have been writing poetry most of my life. Encouraged by my English teacher as a child, I used writing as a way of dealing with emotions, anxiety and, as I grew older, with heartbreak. In February 2019, I decided to set up an Instagram page on the advice of a friend, who thought the platform... Continue reading at The Bookseller

[ The Bookseller | 2020-08-11 19:53:50 UTC ]
More news stories like this | News stories tagged with: #writing poetry #instagram poet #english teacher #good place #good fit #written word

Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nonprofit organization #assists booksellers #programs manager #book industry

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with: #penske media #entertainment executives #yahoo finance #on-air reporter #associate producer #tina sfondeles #chicago sun-times #latest member #presidential campaign #haverstock arrives #private equity #harvard university #visiting fellows #previous editions #tech reporters #harpercollins

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with: #move appeared

Amazon Charts: Dear NHS checks in at the top

Dear NHS: 100 Stories to Say Thank You (Trapeze), a collection of stories by household names edited by Adam Kay, has made a surgical strike on the Amazon Charts, zipping straight into the Most-Sold: Non-Fiction number one spot. Continue reading at The Bookseller

[ The Bookseller | 2020-07-15 09:44:22 UTC ]
More news stories like this | News stories tagged with: #amazon charts #adam kay #surgical strike #zipping straight #non-fiction number

Nike Japan Allows People to Color Their Own Sneakers Through an Augmented Reality Zine

A new "collaborative zine" from Nike Japan is putting a tech spin on coloring book pages. The shoe giant's latest campaign involves a booklet of black-and-white outlines of the latest Air Max releases, accompanied by an app that superimposes an augmented reality model of the shoe hovering over... Continue reading at AdWeek

[ AdWeek | 2020-07-10 19:22:40 UTC ]
More news stories like this | News stories tagged with: #coloring book

Two new horror novels make sense of our current dystopian reality

Josh Malerman’s “Malorie” and Paul Tremblay’s “Survivor Song” are timely in ways the authors could never have expected. Continue reading at The Washington Post

[ The Washington Post | 2020-07-07 12:00:00 UTC ]
More news stories like this | News stories tagged with: #josh malerman #paul tremblay