RBmedia Enters the German Audiobook Market

RBmedia has entered the German audiobook market using a two-step approach: forming RBmedia Verlag and acquiring German audiobook publisher ABOD to supply titles to the new unit. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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Marketers feel growing pains as in-house agencies become a necessity

Going in-house isn't a question of when or if for major marketers today but rather what they will take in-house. Doing so gives them more control as well as the ability to keep up with the growing needs of digital content today. The post Marketers feel growing pains as in-house agencies become... Continue reading at Digiday

[ Digiday | 2019-10-11 04:01:45 UTC ]
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Günter Kunert, 90, Searingly Satirical German Author, Dies

In his poems, essays, short stories and novels, he highlighted the differences between East and West Germany, even after the Berlin Wall fell. Continue reading at The New York Times

[ The New York Times | 2019-10-07 22:40:33 UTC ]
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Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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FutureBook to present new audiobook research

Exclusive research into the growing audiobook market conducted by Harris Interactive is to presented at FutureBook Live 2019, The Bookseller's publishing conference. The study, along with panels on audiobook recording, commissioning, new technology, retailing, and podcasting will form the basis... Continue reading at The Bookseller

[ The Bookseller | 2019-10-06 08:41:01 UTC ]
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C-3PO star Anthony Daniels to narrate audiobook for DK

Actor Anthony Daniels, famed for his role as C-3PO in the “Star Wars” films is reading the audio version of his autobiography – which will also see director J J Abrams narrate his foreword. Continue reading at The Bookseller

[ The Bookseller | 2019-10-04 15:22:38 UTC ]
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ANA’s annual meeting begins with major focus on multicultural marketing

For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 15:40:12 UTC ]
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Russia’s Book Business Statistics Chief: Some Market Contraction

Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
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ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
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Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
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A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Pew Survey Finds More Adults Listening to Audiobooks

In a survey of 1,502 American adults conducted from January 8 to February 7 this year, Pew found that 20% of adults listened to an audiobook in the 12 months prior to the time the survey was conducted. In 2011, only 11% of adults said they listened to an audiobook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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German Book Prize Releases Its 2019 Shortlist: ‘Generational Shift’

Jury chair Jörg Magenau says that issues of family relationships and contemporary male identity are at play in the German Book Prize 2019 shortlist. The post German Book Prize Releases Its 2019 Shortlist: ‘Generational Shift’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-24 04:36:36 UTC ]
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Children's audiobooks double in popularity

Audiobooks have doubled in popularity with children in the last year, according to figures released by The Insight People. Continue reading at The Bookseller

[ The Bookseller | 2019-09-24 00:33:56 UTC ]
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Prominent writers back Kamila Shamsie after German literary prize withdrawn

Over 250 writers including Sally Rooney, Jeanette Winterson and George Saunders have thrown their support behind novelist Kamila Shamsie after a German literary prize was rescinded due to her support of an Israel boycott. Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 11:12:04 UTC ]
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In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
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How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
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Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Miles Jupp to narrate Lowe and McArthur audiobook

Sphere and Hachette Audio have signed comedian Miles Jupp to narrate The Shitshow – the latest book in the Is It Just Me Or Is Everything Shit? series.   Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 07:06:05 UTC ]
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Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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