Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game isn't much easier, just as rife with competition and demands on limited resources. So it's good news for smaller publishers that Quartz, the Atlantic Media brand primarily dedicated to covering the global economy, seems to be on the cusp of making it work, at least according to a person familiar with the business.Quartz is on pace to bring in more than $30 million in revenue this year, having already booked $25 million, the person said. It is selling high-polish display ads for a CPM, or cost per thousand impressions, above $60 range, as well as content marketing services and sponsorships of editorial products, according to the person, who was not authorized to discuss the brand's finances. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-07-15 00:00:00 UTC ]
News tagged with:
#big reach
#smaller publishers
#global economy
#thousand impressions
#editorial products
Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher partners
#premium publishers
By John Parsons This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive
[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#guide sections
#emerging technology
#media industry
#digital publishing
With integrity and vision as its publishing cornerstones since 1984, Baen Books, the second largest publisher of science fiction and fantasy and #1 in space opera and military science fiction, is pleased to be celebrating its 30th anniversary with special events, author signings, and giveaways... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest publisher
#science fiction
#space opera
#30th anniversary
#special events
#author signings
Revenue at Books-A-Million inched up 0.2% in the first quarter ended May 3, 2014, to $103.8 million, compared to the year earlier period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#flat quarter
#quarter ended
Jessye Norman, author of "Stand Up Straight and Sing!" (Houghton Mifflin Harcourt, 9780544003408) will appear on "PBS Newshour" on Friday, May 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jessye norman
United Agents has appointed Margaret Halton as joint head of Adult Foreign Rights, alongside... Continue reading at The Bookseller
[ The Bookseller | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#united agents
#joint head
Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this |
Chinese publisher and printer Phoenix Media has agreed to acquire the children's publishing unit of Lincolnwood, Ill.-based Publications International Ltd. (PIL) for $80 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing unit
#chinese publisher
#$80 million
Harlequin has posted a drop in revenues and earnings in the first quarter of 2014. Parent... Continue reading at The Bookseller
[ The Bookseller | 2014-05-07 00:00:00 UTC ]
More news stories like this |
Three one-time expenses contributed to a loss of $3.4 million at Courier Corp. in the second quarter ended March 29, 2014 compared to last year’s second period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#courier corp
Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookexpo america
BookBub, a daily deal site for ebooks, announced it has raised $3.8 million in Series A funding, the first external capital secured by the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-01 00:00:00 UTC ]
More news stories like this |
At Simon & Schuster Children's Publishing, Ellen Grafton has been promoted to assistant managing editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
More news stories like this |
Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#released earlier
A small frontlist and weak sales for its automotive manuals led to a revenue shortfall of 27% for... Continue reading at The Bookseller
[ The Bookseller | 2014-04-17 00:00:00 UTC ]
More news stories like this |
The National Endowment for the Arts plans to award $1.42 million to 56 U.S. literature nonprofits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national endowment
Blackwell’s unveiled a new “multi-million-pound” digital learning service for... Continue reading at The Bookseller
[ The Bookseller | 2014-04-08 00:00:00 UTC ]
More news stories like this |
The Beverly House was the onetime residence of publishing magnate William Randolph Hearst and actress Marion Davies. Jacqueline and John F. Kennedy honeymooned there.No sooner did the mansion known as Fleur de Lys sell this week for a record-breaking $102 million than another L.A. estate hit the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$135 million
Recently, experts working on ORCID and ISNI, both ISO-standard identifiers, spoke with one of the founders of schema.org to facilitate their use as embedded persona references, particularly through extensions such as BibExtend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#experts working
Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
#procter gamble
#ripple effects
#production companies