Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-08 00:00:00 UTC ]
News tagged with: #world gathered #jay lauf #social platforms #growing internationally

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One Week Left to Register for Reaching Readers Conference

Recharge your book marketing strategy, boost your outreach success and build lasting relationships with readers and customers at the Reaching Readers Conference on May 28. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-21 00:00:00 UTC ]
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A Peek at Hearst’s Digital Strategy

NEW YORK—Chris Wilkes admitted he was initially uncertain of how Hearst's digital efforts would play out—he even made sure to keep his old job when he started his work on tablets. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-15 00:00:00 UTC ]
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Book Marketing Q&A: Wiley’s Jeanenne Ray on Building Reader Communities

Jeanenne Ray, Senior Marketing Manager at Wiley, will speak at the Reaching Readers conference about how publishers can build strong readers communities. Here is a sneak preview of her talk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
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'Luxury e-reader' launched by Kobo

Kobo unveiled a new luxury e-reader designed to target "the world's most passionate... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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German Readers Finally Embracing Ebooks, Self-Publishing

Discussions at this year's Leipzig Book Fair proved that ebooks and self publishing are gaining wider acceptance in Germany, and readers are more open to digitization. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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NLT Young Readers Programme to expand

The National Literacy Trust’s Young Readers Programme will expand this year after increased... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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IDPF: Tablets eroding e-reader sales

Europe and the rest of the world may trail the United States in the size of their ebook markets... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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The outrage and sadness of Google Reader's demise

Pope Who? White smoke over the Vatican doesn't stand a chance as a trending topic next to the black cloud over one of Google's most beloved products. Google Reader has landed on the company's sunset list, and will wink out of existence on July 1. Problem is, Reader is not as widely beloved as... Continue reading at Engadget

[ Engadget | 2013-03-15 00:00:00 UTC ]
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New UK Ebook Platform to Allow Readers to Share Titles via Facebook

In the UK a new ebook platform Boosh will allow readers to share an ebook with a fellow Facebook user to read for free after its read and deleted from their own account. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-07 00:00:00 UTC ]
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T Magazine Gets Heat From Readers On Lack of Diversity

After reader pushback, The New York Times’ magazine is looking to include more ethnicities, and the larger media landscape should, too. Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-22 00:00:00 UTC ]
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Blonde 'Anne of Green Gables'? A new cover displeases loyal readers

A new book cover for the classic novel 'Anne of Green Gables,' showing Anne as a blonde without freckles lounging in a plaid shirt, has Amazon users up in arms. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-08 00:00:00 UTC ]
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Readers 'flock to beautiful books'

The extra focus publishers have started to put on producing beautiful hardbacks has borne fruit,... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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Readers sue Armstrong and US publishers

Two US book buyers are suing cyclist Lance Armstrong and his publishers Random House US and... Continue reading at The Bookseller

[ The Bookseller | 2013-01-24 00:00:00 UTC ]
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Amazon quietly introduces Kindle rentals for US readers, bases prices on duration

Think you can finish a 168-page novel in a month? It might pay to opt for Amazon's new Kindle rental feature, now available on an incredibly limited number of titles. A few options published by Princeton University Press appear to represent the site's introductory offering. The 5 Elements of... Continue reading at Engadget

[ Engadget | 2013-01-19 00:00:00 UTC ]
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10 Strategies for Publishers to Succeed and Survive

Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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Reader’s Digest UK closes its book business

Reader's Digest UK will no longer produce or sell books, following a restructuring of the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-07 00:00:00 UTC ]
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Christmas e-reader sales up 45% at John Lewis

John Lewis has reported a 45% increase in sales of e-readers over the Christmas period, compared... Continue reading at The Bookseller

[ The Bookseller | 2013-01-04 00:00:00 UTC ]
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It’s Time Publishing Tries Something Radical to Entice Readers

Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
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Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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