Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
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Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at Crains New York
[ Crains New York | 2013-04-14 00:00:00 UTC ]
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#book marketing
Facing a 30% slowdown in growth in the US, Smashwords' CEO Mark Coker says the big opportunity is abroad and the company is doing more to cater to non-English speakers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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Publishers breathed a sigh of relief last week as federal judge Richard Sullivan dealt a setback to any potential resale market for digital books. In a forceful ruling in Capitol Records v. ReDigi, Sullivan held that the doctrine of “first sale,” which allows consumers to redistribute lawfully... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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The manga market may be smaller than it was five years ago, but a substantial fanbase remains. Publishers are optimistic that the decline has come to an end, that long-awaited digital initiatives are attracting readers, and that the manga market is stabilizing at a new, sustainable level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
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Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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#marian keyes
South Africa is making itself known as a home for digital startups. Among the hottest is Snapplify, a digital publishing solutions provider with a growing global profile. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
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The crucial role of physical bookshops to a healthy publishing industry was underlined this week... Continue reading at The Bookseller
[ The Bookseller | 2013-03-21 00:00:00 UTC ]
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#research finds
The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Evidence is growing that a lack of skilled, knowledgable literary agents may be hindering the translation and publishing of books from developing markets in Asia and Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
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Nielsen Holdings NV has hired an investment bank to explore a sale of its tradeshow and event wing, Nielsen Expositions, multiple sources are reporting. Nielsen Expositions President David Loechner declined comment. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-11 00:00:00 UTC ]
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The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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#brand campaigns
John Smith & Son has seen a like-for-like sales increase of 14.3% in the year 2011-12, led by... Continue reading at The Bookseller
[ The Bookseller | 2013-02-27 00:00:00 UTC ]
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The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Egmont UK has commissioned a new research programme as part of a wider initiative by the company... Continue reading at The Bookseller
[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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A new research centre at Glasgow university will examine "the changing nature of... Continue reading at The Bookseller
[ The Bookseller | 2013-01-31 00:00:00 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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#advance publications
Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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#direct-to-consumer sales
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