Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram and Pinterest posts with oat recipes, including muffins, cookies and oatmeal. Then on Sunday, Quaker is running its first Instagram Marquee—the social app's year-old takeover ads that let brands hit large audiences in a short period of time. There is also a Tumblr and webpage launching this weekend and a series of sponsored videos with food publisher Tastemade that will roll out on Snapchat, Facebook and Pinterest later this month. All told, Quaker's campaign will include 31 different recipes for the month of October. "Oatober is a digitally-focused campaign because the digital and social space is where people connect with food and share their experiences," said Becky Frankiewicz, svp and gm of Quaker Foods North America. "Food trends online have inspired some of our marketing campaigns, such as overnight oats. You can also find many oat-based recipes on Quakeroats.com." The campaign also includes a big media buy with The New York Times. On Sunday, the brand will run a full-page ad in the newspaper and start an online campaign within the cooking section of the site. Continue reading at 'AdWeek'
[ AdWeek | 2016-10-01 00:00:00 UTC ]
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Ex-Marine Benjamin Busch reflects on his grueling 50 book tour covering 197 readings, where he discovered all of America loves books, no matter what people say. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
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Sales of adult and children’s trade titles rose 13.8% in the first six months of 2012, according to statistics released last week by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-19 00:00:00 UTC ]
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The Kindle Paperwhite is go on sale through Waterstones stores by the end of the month, the... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Carrie Arcos, an L.A. mom whose first novel, 'Out of Reach,' is a young adult literature finalist, is in the company of Robert A. Caro, Junot Diaz and more.Carrie Arcos was mystified when she received an email from the National Book Foundation instructing her to call its office. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-10-11 00:00:00 UTC ]
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Amazon's Kindle Owners' Lending Library has grown considerably since launching in the US, and it looks like the company's finally decided it was time to let some other countries in on the service as well. It announced today that Amazon Prime members in the UK, Germany and France would all have... Continue reading at Engadget
[ Engadget | 2012-10-11 00:00:00 UTC ]
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Junot Díaz, who was recently named a MacArthur "Genius" Fellow, is among the National Book Awards fiction finalists for his short-story collection, "This Is How You Lose Her." Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-10-10 00:00:00 UTC ]
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Writers Aminatta Forna, Kamila Shamsie, Paul Theroux and Henning Mankell have given support to a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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The Friends of Manchester Central Library are celebrating what they hail "a u-turn" by... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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It was the talk of the London Book Fair. Then it was the talk of the summer. Then it became the book news story of the year. The Fifty Shades series—an originally self-published erotica written as Twilight fan fiction—was too new a phenomenon in April, when the London Book Fair was underway, to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
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The deals between four publishers, Apple and the European Commission over its ebook price-... Continue reading at The Bookseller
[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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Hodder is planning its most "innovative" campaign for Jodi Picoult's next novel,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Amazon's new lineup of devices includes a Kindle Fire tablet with HD and other new features as well as a back-lit e-reader called the Kindle Paperwhite. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-07 00:00:00 UTC ]
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HarperCollins UK c.e.o. Victoria Barnsley has predicted that half her company’s revenue... Continue reading at The Bookseller
[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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Campaigners trying to create a community library in Kensal Rise have raised nearly half the money... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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Romance specialists Mills & Boon has launched its first billboard advertising campaign,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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An independent bookseller who launched a campaign to encourage more people to shop on their high... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Campaigners trying to create a community library in Kensal Rise are seeking £70,000 of... Continue reading at The Bookseller
[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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Shadow culture minister Dan Jarvis has spoken out about local library campaigns, criticising the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-08 00:00:00 UTC ]
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In explaining the steep drop in Penguin Group USA’s profits for the first six months of 2012, CEO David Shanks said one important factor was the decline in backlist sales. Borders was an important customer for Penguin’s backlist, especially its classics line, so the collapse of the chain hurt... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
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The campaign group Friends of Gloucestershire Libraries has decided to step back from further... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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