Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram and Pinterest posts with oat recipes, including muffins, cookies and oatmeal. Then on Sunday, Quaker is running its first Instagram Marquee—the social app's year-old takeover ads that let brands hit large audiences in a short period of time. There is also a Tumblr and webpage launching this weekend and a series of sponsored videos with food publisher Tastemade that will roll out on Snapchat, Facebook and Pinterest later this month. All told, Quaker's campaign will include 31 different recipes for the month of October. "Oatober is a digitally-focused campaign because the digital and social space is where people connect with food and share their experiences," said Becky Frankiewicz, svp and gm of Quaker Foods North America. "Food trends online have inspired some of our marketing campaigns, such as overnight oats. You can also find many oat-based recipes on Quakeroats.com." The campaign also includes a big media buy with The New York Times. On Sunday, the brand will run a full-page ad in the newspaper and start an online campaign within the cooking section of the site. Continue reading at 'AdWeek'
[ AdWeek | 2016-10-01 00:00:00 UTC ]
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The Guardian called it: "Camilla Long’s comprehensive shredding of Rachel Cusk’s memoir of her divorce, Aftermath has won her the Hatchet Job of the Year award.” Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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Concerns are mounting among publishers, booksellers and authors about the long-term impact of the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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#20p ebooks
Add to the growing list of prize shortlists the latest from the NBCC, which includes just a single translation: Lauren Binet's HHhH, translated by Sam Taylor. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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The Works achieved its “highest ever” monthly sales figure in December 2012 as it saw... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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The Ethical Consumer magazine and campaign group has launched a campaign to persuade customers to... Continue reading at The Bookseller
[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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Communities secretary Eric Pickles has described worries about the future of public libraries as... Continue reading at The Bookseller
[ The Bookseller | 2012-12-18 00:00:00 UTC ]
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Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller
[ The Bookseller | 2012-11-28 00:00:00 UTC ]
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Library campaigners have called government plans to scrap equalities assessments and... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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OverDrive surveyed library users and found they buy an average of 3.2 books (both print and ebooks) each month, with 35% buying after borrowing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-19 00:00:00 UTC ]
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Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine
[ Folio Magazine | 2012-11-16 00:00:00 UTC ]
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The publication of J K Rowling's The Casual Vacancy and ebook sales growth helped Hachette... Continue reading at The Bookseller
[ The Bookseller | 2012-11-13 00:00:00 UTC ]
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Random House parent-company Bertelsmann has reported a year-on-year increase in revenues and... Continue reading at The Bookseller
[ The Bookseller | 2012-11-13 00:00:00 UTC ]
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A consumer campaign targeting Amazon for “abusing” its power as a market leader is... Continue reading at The Bookseller
[ The Bookseller | 2012-11-01 00:00:00 UTC ]
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Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help... Continue reading at AdWeek
[ AdWeek | 2012-10-31 00:00:00 UTC ]
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The Reading Agency and Pan Macmillan are launching a new scheme to introduce library users to... Continue reading at The Bookseller
[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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A group of close to 150 campaigners is to lobby parliament for school libraries to be made... Continue reading at The Bookseller
[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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Waterstones has launched a “light-hearted” branding campaign to coincide with selling... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Ex-Marine Benjamin Busch reflects on his grueling 50 book tour covering 197 readings, where he discovered all of America loves books, no matter what people say. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
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