InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by Source Interlink Media brands including Motor Trend Magazine and which has garnered interest from major television networks. The system considers the topic and the Web publication, and then scans the Web to see what has already been written about the topic and how well it has been "picked up"—whether it's been seen by thousands of readers via social media and search engines or only a scant few. It can also weigh how well the article is written for the Web and measures a few other factors such as if it's "evergreen" to ultimately determine if the post is worth the author's time, the San Mateo-based company told Adweek. It gives more leeway to writers for highly trafficked sites—in other words, their ideas don't have to be as original to be deemed publish-worthy by InboundWriter. InboundWriter says that its research tool goes far beyond what writers can learn via a simple Google search and will detail what's wrong and what's right about their idea. "A lot of people out there can tell you if your title is too long or [whatnot]," said Skip Bestoff, CEO of InboundWriter, which has been in the search-engine-optimization publishing game for two years before the upgrade today. "We know... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
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It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. As Angela Doland notes in Ad Age’s Wake-Up Call this morning, citing a... Continue reading at Advertising Age
[ Advertising Age | 2019-05-10 00:00:00 UTC ]
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Woody Allen wrote a memoir, but couldn't find a publisher interested in buying it, the New York Times reports. The film director, who has faced turmoil after the re-emergence of allegations of sexual abuse, had no luck getting publishers interested in a manuscript he had written, according to the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-03 00:00:00 UTC ]
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English PEN is publishing guidelines for writers attending international festivals in countries with poor human rights and censorship records. Continue reading at The Bookseller
[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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Indie publisher says its #Twentyin2020 initiative will cover fiction, non-fiction and poetry and help ‘normalise’ diverse readersA group of unnamed individuals has donated £25,000 towards an independent publisher’s initiative to publish 20 black British writers in 2020, in the hope it will... Continue reading at The Guardian
[ The Guardian | 2019-01-29 00:00:00 UTC ]
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Bluemoose Books has revealed it will only publish female writers in 2020, with co-owner Kevin Duffy lamenting how “women over a certain age are overlooked in the publishing world”. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
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Penguin Random House UK chair Gail Rebuck has paid tribute to Stephen Johnson, the former m.d. of Exclusive Books and Random House South Africa, who died earlier this week. Continue reading at The Bookseller
[ The Bookseller | 2019-01-05 00:00:00 UTC ]
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Leodora Darlington, publishing executive at Bookouture, has launched Owned Voices - a creative writing workshop focused specifically on nurturing writing talent from traditionally underrepresented backgrounds in publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-12-15 00:00:00 UTC ]
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The Cuyahoga County Public Library’s writer-in-residence program demonstrates the library’s increasingly critical role in our literary ecosystem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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Sarah Broadway has been appointed to the new role of head of special interest publishing at Bloomsbury. Continue reading at The Bookseller
[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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One of the core promises of digital media and advertising has always been its measurability. The post How publishers inflate audience numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-26 00:00:00 UTC ]
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According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek
[ AdWeek | 2018-09-20 00:00:00 UTC ]
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Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
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Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-18 00:00:00 UTC ]
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Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
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Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made public. Flavorpill Media Inc. is an online publisher and experiential brand that launched in... Continue reading at AdWeek
[ AdWeek | 2018-08-15 00:00:00 UTC ]
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A German author is taking Random House to court for declining to release his book Hostile Takeover: How Islam Hampers Progress and Threatens Society which it originally signed on the basis of a 10-page proposal. Continue reading at The Bookseller
[ The Bookseller | 2018-07-10 00:00:00 UTC ]
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Naming issues on which 'we are in almost complete alignment,' the UK's author-advocacy organization and revenue collection agency lay out talking points to the Publishers Association in an open letter. It's a new call 'to give everyone a bigger share of the pie." The post How Much Do Writers... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-09 00:00:00 UTC ]
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