InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by Source Interlink Media brands including Motor Trend Magazine and which has garnered interest from major television networks. The system considers the topic and the Web publication, and then scans the Web to see what has already been written about the topic and how well it has been "picked up"—whether it's been seen by thousands of readers via social media and search engines or only a scant few. It can also weigh how well the article is written for the Web and measures a few other factors such as if it's "evergreen" to ultimately determine if the post is worth the author's time, the San Mateo-based company told Adweek. It gives more leeway to writers for highly trafficked sites—in other words, their ideas don't have to be as original to be deemed publish-worthy by InboundWriter. InboundWriter says that its research tool goes far beyond what writers can learn via a simple Google search and will detail what's wrong and what's right about their idea. "A lot of people out there can tell you if your title is too long or [whatnot]," said Skip Bestoff, CEO of InboundWriter, which has been in the search-engine-optimization publishing game for two years before the upgrade today. "We know... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-10 00:00:00 UTC ]
News tagged with:
#search engines
#research tool
PW asked a sampling of agents and editors about the challenge of publishing books keyed to headline news and the future audience for titles addressing racism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw asked
The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 22:54:17 UTC ]
More news stories like this | News stories tagged with:
#academic study
#trade publishing
Publishers have responded to the Black Writers’ Guild’s open letter, welcoming their suggestions and agreeing they have work to do Continue reading at The Bookseller
[ The Bookseller | 2020-06-16 13:02:41 UTC ]
More news stories like this | News stories tagged with:
#black writers
#open letter
More than 100 authors join new body calling for the industry to address deep-seated inequalities in output and personnelMore than 100 writers including Booker winner Bernardine Evaristo, Benjamin Zephaniah and Malorie Blackman have called on all major publishing houses in the UK to introduce... Continue reading at The Guardian
[ The Guardian | 2020-06-15 17:08:57 UTC ]
More news stories like this | News stories tagged with:
#uk publishing
#black writers
#guild calls
#sweeping change
#benjamin zephaniah
#malorie blackman
#george floyd
#british publishers
#raising awareness
#racial inequality
#significantly addressing
#bestseller charts
#major publishing
The protest movement sweeping the world since the killing of George Floyd in Minneapolis has forced an international soul searching to understand the pervasive racial inequalities that haunt most sectors of our society. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 17:05:27 UTC ]
More news stories like this | News stories tagged with:
#open letter
#uk publishing
#black writers
#george floyd
The Black Writers' Guild has issued an open letter, signed by writers including Dorothy Koomson, Malorie Blackman, Candice Carty-Williams, David Olusoga and Bernardine Evaristo, telling British publishers it is "deeply concerned" they are "raising awareness of racial inequality without... Continue reading at The Bookseller
[ The Bookseller | 2020-06-14 19:50:25 UTC ]
More news stories like this | News stories tagged with:
#black writers
#open letter
#malorie blackman
#deeply concerned
#raising awareness
#racial inequality
#significantly addressing
How do publishers decide when to publish a book in paperback after it has been released in hardcover? A deep dive into the decisions. Continue reading at Book Riot
[ Book Riot | 2020-06-05 10:37:21 UTC ]
More news stories like this | News stories tagged with:
#deep dive
Hamish Hamilton will publish Unquiet, a novel by Norwegian writer Linn Ullmann, daughter of film director Ingmar Bergman and actress Liv Ullmann. Continue reading at The Bookseller
[ The Bookseller | 2020-06-05 01:22:58 UTC ]
More news stories like this | News stories tagged with:
#hamish hamilton
Authors have always tried to turn their sorrow and confusion into enduring monuments of beauty among the ruins. Continue reading at The Washington Post
[ The Washington Post | 2020-06-03 13:00:00 UTC ]
More news stories like this |
An independent publisher has produced signage and distancing guides to help welcome customers of newly reopened French bookshops. The post Coronavirus Worklife: A Publisher Helps Prepare France’s Reopening Bookshops appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-06 11:46:44 UTC ]
More news stories like this | News stories tagged with:
#coronavirus worklife
#independent publisher
Laura Summers, creator of BookMachine, explains how skill swapping can build connections for self-employed publishing people during the lockdown Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 13:43:15 UTC ]
More news stories like this |
Dean Atta answers our questions about his debut YA novel, The Black Flamingo (Hodder Children's Books), which is told in verse and has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:20:43 UTC ]
More news stories like this | News stories tagged with:
#dean atta
#debut ya
#ya book
For the first time, a spate of new and forthcoming titles written by people with disabilities across the United States suggests that the publishing industry may finally be amplifying their voices and stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
PubWest has published an open letter to Amazon CEO Jeff Bezos asking him to support independent publishers by placing a moratorium on certain fees and by making books more of a priority for shipping as soon as possible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-30 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#open letter
#making books
Indie micropublisher and not-for-profit 3 of Cups has announced a new initiative to help writers and artists who might have reduced incomes during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 18:37:25 UTC ]
More news stories like this |
Jessica Kingsley Publishers has launched a non-fiction writing prize for trans and non-binary writers. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 09:48:12 UTC ]
More news stories like this | News stories tagged with:
#non-binary writers
Literary nonprofit Latinx in Publishing has launched a new initiative, the Writers Mentorship Program, which is aimed at providing unpublished and/or unagented writers who identify as Latinx with professional mentorship opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-25 05:00:00 UTC ]
More news stories like this |
From student workshops and academic conferences to literary awards and book clubs, African American literary organizations work to support writers and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-22 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary awards
#book clubs
#support writers
Publishers and authors joined English PEN in welcoming the release of imprisoned Turkish novelist Ahmet Altan after three years detention in a Turkish jail. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 13:52:57 UTC ]
More news stories like this |
The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
More news stories like this | News stories tagged with:
#media landscape
#latest challenge
#digital publishing