Publishers Tweak Their Approach to Facebook Live

Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a question with which publishers are grappling."For The Beast, it's about whether or not there's an interesting/unique moment for us to use it," Daily Beast President Mike Dyer said in an email. "At the end of the day, if there's a story that we can tell in a unique way and it's well-suited for Facebook Live we'd do it, but we don't prioritize it for its own sake."Mr. Dyer said The Daily Beast is now doing "far fewer" Facebook Live broadcasts than a few months ago, when the platform was starting to catch on with publishers. The company has already pulled the plug on one Facebook Live show, "The Appointment," which focused on men's style, though it still produces a show about cocktails called "Drink Cart" and occasionally airs a show called "Cheat Sheet" when a news event calls for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-09-28 00:00:00 UTC ]
News tagged with: #steady stream #months ago

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How publishing fiction online launched the career of this young writer | Beth Reeks

Indie publishing via online writing communities and ebooks can provide valuable feedback, and even set you on the path to mainstream successNews that a quarter of the top 100 Kindle books on Amazon.com are from indie publishers doesn't surprise me. I started out writing online. Fed up with the... Continue reading at The Guardian

[ The Guardian | 2013-12-09 00:00:00 UTC ]
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U.S. Publishers Increase Presence at Guadalajara

The first ever "USA Pavilion" contributed to an increase in American publishers' participation at this year's Guadalajara International Book Fair (FIL). Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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December’s Top Reviews of Self-Published Books from BlueInk Review

This month's starred reviews of self-published books includes a "stellar" historical novel and a "touching" memoir of life as a teacher of disadvantaged students. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-05 00:00:00 UTC ]
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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads

Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age

[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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Japan's publishers protest over secrecy threat

Japan’s new “authoritarian” Designated Secrets Bill will have dire consequences... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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Medium brings design and photo improvements to its social publishing platform

Medium is debuting a slew of new look-and-feel tweaks designed to let would-be columnists pretend they're working for a well-designed print publication. The site says that one of its initial goals was to empower writers with "dead simple" tools to ... Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
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GameStick lands first major publisher deal with Ubisoft

When we reviewed the GameStick Android console, one of our main concerns was how the library of titles on offer would pan out over time. Today, it's just been announced that Ubisoft will be bringing its Prince of Persia franchise to the platform. .. Continue reading at Engadget

[ Engadget | 2013-12-05 00:00:00 UTC ]
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Amazon reveals quarter of Kindle ebook sales in US were for indie publishers

Figures from world's biggest bookseller trumpeted as sign of how self-publishing and smaller labels are changing the industryAs many as a quarter of the top 100 Kindle books on Amazon.com are from indie publishers, according to data revealed at a trade presentation by the retailer.A chart... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
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Ipso becomes a facto as 90% of publishers leap aboard their own train

I can't repeat my Ipso facto joke yet again. But there, I just did. The announcement that almost all of the major publishers have signed up to fund the Independent Press Standards Organisation, and agreed therefore to be regulated by it, is hardly a shock.But Paul Vickers, the Trinity Mirror... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
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Are Nonprofit Publishers Smiling?

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[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
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Does Web Publishing Have a Looming DVR Problem?

Publishers like to think that their content is getting read. But at the expense of advertising dollars? Not so fast. Increasingly popular apps like Pocket, Instapaper and Evernote’s Web Clipper have been billed as a way to help publishers combat fragmentation by letting users read bookmarked... Continue reading at Digiday

[ Digiday | 2013-12-04 00:00:00 UTC ]
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Publishers, Book Fair Help Revive Cambodia’s Love of Reading

Under the Khmer Rouge, Cambodia's reading culture was destroyed, but over the past five years it has returned with the help of a revitalized publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-04 00:00:00 UTC ]
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The Elan Gale internet hoax sums up all that is rotten about our online lives | Hadley Freeman

When I was a teenager, I thought it would be great to be an adult and be surrounded by people who weren't mean to each other all day. Enter stage left: the world wide webBack in the early 90s, when I was still at school and words such as "friend" and "message" were nouns as opposed to verbs, a... Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
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Andre Schiffrin dies at 78; book publisher founded New Press

André Schiffrin died in Paris on Sunday of pancreatic cancer. In Schiffrin's nearly three decades at Pantheon Books, he worked with writers Jean-Paul Sartre, Marguerite Duras and Gunter Grass.When André Schiffrin ¿ who died in Paris on Sunday of pancreatic cancer at age 78 ¿ was fired in 1990 as... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-02 00:00:00 UTC ]
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Publishers offer online advent calendars

Publishers have launched online advent calendars offering readers prizes in the countdown to... Continue reading at The Bookseller

[ The Bookseller | 2013-12-02 00:00:00 UTC ]
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Paizo’s Magical Realm of RPG Publishing

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[ Publishers Weekly | 2013-11-29 00:00:00 UTC ]
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EU Privacy Proposal Could Limit Data Use by Google, Facebook

The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age

[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Publishers get together for Movember fundraiser

Staff from Simon & Schuster, Pan Macmillan and Red Lemon Press are calling on employees from... Continue reading at The Bookseller

[ The Bookseller | 2013-11-27 00:00:00 UTC ]
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A Humorous New Vocabulary for Book Publishing

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[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
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From Crowdfunding to Author Advances: German Self-Publishing Experimentation

The self-publishing ecosystem in Germany is expanding into more dramatic experimentation, from crowdsourcing to offering author advances. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
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