Publishers Tweak Their Approach to Facebook Live

Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a question with which publishers are grappling."For The Beast, it's about whether or not there's an interesting/unique moment for us to use it," Daily Beast President Mike Dyer said in an email. "At the end of the day, if there's a story that we can tell in a unique way and it's well-suited for Facebook Live we'd do it, but we don't prioritize it for its own sake."Mr. Dyer said The Daily Beast is now doing "far fewer" Facebook Live broadcasts than a few months ago, when the platform was starting to catch on with publishers. The company has already pulled the plug on one Facebook Live show, "The Appointment," which focused on men's style, though it still produces a show about cocktails called "Drink Cart" and occasionally airs a show called "Cheat Sheet" when a news event calls for it. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-09-28 00:00:00 UTC ]
News tagged with: #steady stream #months ago

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British spies are allowed to intercept Google and Facebook traffic, official says

British spies are authorized to spy on British citizens’ Internet communications transiting through servers outside the U.K., a civil rights group has discovered.Privacy International uncovered the information as part of a lawsuit it filed against the U.K. government over its alleged involvement... Continue reading at PC World

[ PC World | 2014-06-17 00:00:00 UTC ]
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JMP to publish 'Plants' tie-in title

John Murray Publishers is to publish a book accompanying a major new BBC Radio 4 series on plants... Continue reading at The Bookseller

[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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Working-class fiction has been written out of publishing

Everyone is the poorer for publishers' widespread assumption that nobody wants to read about this part of societyI have spent the last 25 years selling and then publishing books, so I read with interest Melvyn Bragg's recent comments on working-class characters in fiction being stereotyped and... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
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Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek

[ AdWeek | 2014-06-16 00:00:00 UTC ]
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6 Reasons Why English Writers Should Self-publish in Germany

The German ebook self-publishing market is exploding and here are 6 reasons why smart English-speaking writers should take advantage of the opportunity. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-16 00:00:00 UTC ]
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#FreeTheNipple campaign leads to breastfeeding nipple-shot ban reversal by Facebook

Facebook comes under fire for all manner of things -- it's just part and parcel of being a social network. When users are not up in arms at the site's privacy policies, they are found voicing their disapproval at the types of content they're not allowed to publish on their timelines. There are... Continue reading at Betanews

[ Betanews | 2014-06-15 00:00:00 UTC ]
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Book publisher Hachette brings down the ax

Hachette Book Group, publisher of James Patterson and Malcolm Gladwell, has shut down its Business Plus imprint as part of a round of layoffs and restructuring that has also claimed several longtime... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-06-14 00:00:00 UTC ]
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Has digital publishing changed everything? post your questions now

The digital publishing boom of the last few years has changed the book business for ever, or has it? As a three-day conference begins to debate 'literary values in a digital age', we'll be reporting, live from 9.40am on Friday June 12, the views of editors, activists, writers, doubters and... Continue reading at The Guardian

[ The Guardian | 2014-06-13 00:00:00 UTC ]
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Self-publishing boom lifts sales by 79% in a year

18m titles bought by readers in 2013, to a value of £300m, as print sales' decline continuesSelf-published books' share of the UK market grew by 79% in 2013, with 18m self-published books bought by UK readers last year, according to new statistics.With print sales falling by 10% last year, and... Continue reading at The Guardian

[ The Guardian | 2014-06-13 00:00:00 UTC ]
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Norwegian publishers say no to Google

The big Norwegian publishers will not allow Google to sell their ebooks. On June 4th, Google... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Publishers Making Progress on the Environment, RAN Says

The Rainforest Action Network has given 10 leading children’s book publishers generally high marks for the actions they have taken to protect the Indonesian rainforest and other endangered forests. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-13 00:00:00 UTC ]
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FutureBook Hack: Live Blog

Five challenges, 30 hours, 100 developers, programmers and entrepreneurs – this weekend... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Hearst’s new approach to digital news

The publisher is hoping to boost its social traffic with a centralized news desk that will serve its 18 magazines including Cosmopolitan and Esquire The post Hearst’s new approach to digital news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-13 00:00:00 UTC ]
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IQRAni: The Story of a Pioneering Emirati Publishing House

Aisha Al-Kaabi discusses the history and mission of her publishing house IQRAni, which is at the forefront of a publishing boom in the UAE. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-12 00:00:00 UTC ]
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Can Narcissus Bring Digital Self-Publishing to the Arab World?

The Italian ebook self-publishing platform Narcissus has launched in Arabic, but finds authors in the Arab world face a steep digital learning curve. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-12 00:00:00 UTC ]
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Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age

[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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Rowling's Silkworm tackles publishing old and new

The world of publishing is explored in J K Rowling’s second Robert Galbraith novel The... Continue reading at The Bookseller

[ The Bookseller | 2014-06-11 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, June 11, 2014

Bruderhof magazine back in print; a signal anniversary for women in ministry; readers join authors online and on the water; publishing seminar offered; awards and honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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Harper Voyager Expands Digital-First Publishing

HarperCollins science fiction and fantasy imprint Harper Voyager is ramping up its Voyager Impulse digital-first line with plans to launch 31 original ebook titles beginning this summer and on through winter 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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India: Publishing’s next great frontier

For digital publishers ranging from the Business Insider to Quartz to the Huffington Post, all roads lead to India. Here's why. The post India: Publishing’s next great frontier appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-11 00:00:00 UTC ]
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