Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at 'Digiday'
[ Digiday | 2024-04-10 04:01:00 UTC ]
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Publishers said they buy traffic through Facebook to fill insertion orders, promote new products and make money through arbitrage. The post ‘There’s nothing to be ashamed about’: How publishers approach buying traffic through Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-28 00:00:00 UTC ]
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The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-23 00:00:00 UTC ]
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In a bid to build a comprehensive digital educational content platform for Russia, the publisher Prosveshcheniye creates a partnership with Yandex. The post Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
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Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading at Advertising Age
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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Speaking at Hay festival, writer accuses ‘aggregating news agencies’ of not taking responsibility for their contentStephen Fry has called for Facebook and other “aggregating news agencies” to be reclassified as publishers in order to stop fake news and online abuse spreading by making social... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
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Claims are being made of a “thinning out” of older staffers in publishing, with the industry shifting its workforce demographic. Continue reading at The Bookseller
[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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French publishers are happy about Facebook's fact-checking initiative, but there's room for improvement. The post French publishers face delays and transparency issues in Facebook’s fake-news crackdown appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-23 00:00:00 UTC ]
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The indie comics publisher, founded in 1976 by a Syracuse University student, has helped shape the contemporary literary comics landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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The business of publishing and selling political-themed books moved front and center with the dawn of the Trump era in Washington. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-22 00:00:00 UTC ]
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Pledging 'to challenge violations wherever they occur,' the 60-nation organization of world publishing associations formalizes its commitment. The post ‘To Uphold and Defend’: International Publishers Association Issues Manifesto appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-11 00:00:00 UTC ]
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Agent Robyn Drury is to join Ebury Press' non-fiction department as commissioning editor next month. Continue reading at The Bookseller
[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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Swedish company Bonnier is launching a new self-publishing platform, Type & Tell, in the UK. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the... Continue reading at AdWeek
[ AdWeek | 2017-02-28 00:00:00 UTC ]
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By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are... Continue reading at Digiday
[ Digiday | 2017-02-15 00:00:00 UTC ]
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Facebook and Google have stepped up their efforts to make nice with media companies, with new hires, journalism initiatives and expanded ways to monetize content. But publishers remain skeptical, saying they need to see a substantial change in their ability to make money from all the content... Continue reading at Digiday
[ Digiday | 2017-01-30 00:00:00 UTC ]
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With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
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Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
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Milo Yiannopoulos, an editor at the conservative news site Breitbart News, received a six-figure publishing contract from Threshold Editions, a conservative imprint at Simon & Schuster. The move prompted criticism from some of Simon & Schuster’s authors and calls for a boycott. Continue reading at The New York Times
[ The New York Times | 2017-01-10 00:00:00 UTC ]
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Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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