Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at 'Digiday'

[ Digiday | 2024-04-10 04:01:00 UTC ]
News tagged with: #social platforms #publishers turn #question remains #digital publishing

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People of Color in Publishing Addresses Book Biz Burnout

In a May 20 panel, four young publishing professionals discussed workloads for lower-level staffers in publishing, a growing dissatisfaction among a new generation of book business workers, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-23 04:00:00 UTC ]
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Shannon Bream's Bible stories are turning Fox News Books into a publishing force

The HarperCollins imprint has four straight bestsellers, thanks in large part to the cable news channel's promotional pop. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-13 15:00:58 UTC ]
More news stories like this | News stories tagged with: #shannon bream #harpercollins imprint #large part #harpercollins

Melville House Publishing Turns 20

When Dennis Johnson and Valerie Merians founded Melville House 20 years ago, they had no idea their small press would eventually become one of the country’s most respected independent publishers. Yet here they are. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #small press

Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users. Continue reading at The Bookseller

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
More news stories like this | News stories tagged with: #savvy users

Carthew plans UK tour to address publishing diversity and inclusion

Natasha Carthew, the artistic director of The Festival for Working Class Writers, is planning a UK tour in 2022 to address diversity and inclusion issues in the industry. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 12:09:19 UTC ]
More news stories like this | News stories tagged with: #uk tour #address diversity

The newest self-publishing platform for writers? OnlyFans.

The Internet has opened up new modes of self-publishing for writers: subscription services like Substack and Patreon, online releases on platforms like Gumroad, and even NFTs. Now, we’re seeing the debut (to my knowledge) of a new self-publishing model: writer Aurora Mattia has published her... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-30 16:50:24 UTC ]
More news stories like this | News stories tagged with: #subscription services #self-publishing platform

Harry Potter publisher Bloomsbury issues another profit upgrade

But company says reading boom may end when Covid restrictions are liftedCoronavirus – latest updatesSee all our coronavirus coverageThe Harry Potter publisher Bloomsbury has issued its second profit upgrade of the year, lauding a lockdown reading boom, but the trend may not endure as coronavirus... Continue reading at The Guardian

[ The Guardian | 2021-03-24 12:22:49 UTC ]
More news stories like this | News stories tagged with: #profit upgrade #covid restrictions #latest updatessee #harry potter #bloomsbury

Publishers are not obliged to give bigots like Jordan Peterson a platform | Nathan Robinson

Nobody has a human right to a lucrative book contract without regard for whether their opinions are sound or valuableJordan Peterson, the Canadian psychology professor and lobster-loving life coach who came to public attention after refusing to use the preferred pronouns of transgender people,... Continue reading at The Guardian

[ The Guardian | 2020-12-02 13:56:38 UTC ]
More news stories like this | News stories tagged with: #book coming #transgender people #ban books #publisher announced #penguin random house

Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #authors guild #book publishing

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this | News stories tagged with: #non-subscribers alike #users provide #email address #core strategy #melissa inman #meredith corp #browser notification #retention cycle #consumer sentiment #confident audiences #advertising partners #affiliate revenue #decision early #sources didn #public health #digital content #bonnier

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

From pop-up newsletters to creative new content initiatives, audience experts share tactics for moving new readers through the pipeline [sponsored by Pushly]. The post How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this | News stories tagged with: #sustained growth

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Macmillan Forms Trade Management Committee to Address 'Key Issues'

Macmillan's trade group has formed a 13-member management committee aimed at bringing more diversity to setting priorities for the company's trade publishing divisions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #key issues #trade group #trade publishing

How 4 Publishers Are Turning Surveys Into Revenue

In a data-driven industry, an age-old product becomes more relevant than ever. The post How 4 Publishers Are Turning Surveys Into Revenue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-24 14:28:37 UTC ]
More news stories like this | News stories tagged with: #revenue appeared

Canadian publishers turn to e-book discounts to entice readers amid COVID-19

Some Canadian publishers are offering special deals on e-books in a bid to entertain readers and pay authors during the COVID-19 shutdown. Continue reading at CBC

[ CBC | 2020-03-23 09:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishers #pay authors #e-book

Coronavirus Coverage Is Driving Massive Traffic to Publishers, Vendors Say

As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
More news stories like this | News stories tagged with: #news outlets #5% increase #public interest #difficult decision #business models #foreign affairs #vanity fair

Mountaineers Books Names New Publisher as It Turns 60

As Mountaineers Books—the independent publisher of outdoor recreation, sustainable lifestyle, and conservation books—turns 60, it shifts around its staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-25 05:00:00 UTC ]
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Cairo international book fair turns away jailed publisher's company

Khaled Lotfy, whose firm Tanmia published a new edition of a book about Egyptian double agent Ashraf Marwan, has been sentenced to five yearsCairo international book fair has excluded imprisoned publisher Khaled Lotfy’s firm from the event citing “security reasons”, the International Publishers... Continue reading at The Guardian

[ The Guardian | 2020-01-22 13:55:22 UTC ]
More news stories like this | News stories tagged with: #khaled lotfy #netflix film #publishers association

Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek

[ AdWeek | 2020-01-07 14:00:50 UTC ]
More news stories like this | News stories tagged with: #company today #beta version #nielsen

Platforms, publishers, and the end of scale

Only three years ago, the power that technology platforms would gain over news publishing was unimaginable in depth and breadth. Now platforms both increasingly act as publishers and support the entire publishing ecosystem. This dual role marks the beginning of a new phase in the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-22 12:05:35 UTC ]
More news stories like this | News stories tagged with: #technology platforms #news publishing