Publishers try to use ad annoyance as a lure to subscribers

Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-22 00:00:00 UTC ]
News tagged with: #publishers including #post publishers #usa today #readers turn #mobile ads

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Rubicon Project Is Helping Publishers Win the Second-Screen With Programmatic Olympic Ads

For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek

[ AdWeek | 2016-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #high impact #$1 million #usa today #financial services #weekly basis #mobile devices #make purchases

Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek

[ AdWeek | 2016-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #original version #publisher websites #$250 million #pre-roll ads

Small Publishers Still See Benefits of Oft-Maligned Digital Ad Networks

So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #industry observers #selling ads #smaller publishers #vice media

Publishers Are Largely Not Following the FTC's Native Ad Guidelines

If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #real estate #growing rapidly #audience network

Infographic: 50 percent of publishers recruit editors to create native ads

We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsor content #post infographic

French publishers fight back en masse against the ad blockers

A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday

[ Digiday | 2016-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #le monde #ad blocking #ad blockers #french publishers

Europe’s top publishers on what they’re doing about ad blocking

Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news uk #publishing summit #hard line #axel springer #ad blocking #top publishers #post europe

Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sources familiar #media app #discover channels #top publishers #post snapchat #discover publishers

Facebook Launches Canvas So Publishers Can Create "Instant" Ads

Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company

[ Fast Company | 2016-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #officially rolled

Major Publishers Bet on Power of Print Ads with Money-Back Guarantee

"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print ads

Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek

[ AdWeek | 2016-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #adweek magazine #carlos monteiro #lies ahead #ben barokas #working hard #ad blocking #recently released #ad blockers

Incisive Media becomes second UK publisher to ban ad blocker users

Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday

[ Digiday | 2015-12-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #time publishers #john barnes #user experience #ad blocking

‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #increasingly experimenting #online publishers #bright spot #video advertising

How One Publisher Handles Native Ads in Print

Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #december issue #print appeared

Facebook Mulls Ad Changes for Instant Articles After Publisher Pushback

Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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How Apple's Ad-blocking Software Could Put Small Publishers Out Of Business

With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company

[ Fast Company | 2015-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #small publishers #smaller publishers #ad-blocking software

Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online.   The publisher IDG Communications ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publisher

‘We must go back to our roots:’ UK publishers take a stand on ad blocking

Alarmed by the rise of ad blocking software use, publishers are starting to recognize their contribution to the problem. At Digiday's Europe Publishing Summit in Barcelona this week, leading European publishers talked about the need to restore the reader experience. As News U.K.'s Alessandro de... Continue reading at Digiday

[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reader experience #ad blocking #uk publishers

Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vox media #huffington post #conde nast #daily mail #publishing partners