Publishers try to use ad annoyance as a lure to subscribers

Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-22 00:00:00 UTC ]

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USA Today is repackaging video to create streaming series

The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday

[ Digiday | 2019-11-04 05:01:40 UTC ]
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Real Simple and Parents Get New EICs in Meredith Shakeup | People on the Move

[caption id="attachment_120384" align="alignright" width="150"] LIz Vaccariello[/caption] On Wednesday, Meredith Corp. announced several moves within its National Media Group, concurrent with the shuttering of 87 year-old Family Circle, which it had owned since 2005. "These promotions and... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-17 21:22:45 UTC ]
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Is USA Today’s Print Edition Headed for the Sunset as GateHouse and Gannett Merge? Signs Point to Yes.

After a nearly 40-year run, USA Today and its digital sites are about to undergo a major restructuring that will Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-17 17:15:40 UTC ]
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Agency Brief: get into the weeds of the latest wins, hires and acquisitions

Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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The third Democratic debate has more substance, less fodder for pundits

Even by the standards of such events, the reaction to the third Democratic presidential primary debate, on ABC and Univision last night, has been tired. There was nothing unusual in the clichéd post-game chyrons (“GLOVES COME OFF IN THIRD DEMOCRATIC DEBATE”) or the contradictory accounts of who... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-09-13 12:04:26 UTC ]
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The Atlantic Taps Creative Leadership | People on the Move

[caption id="attachment_171101" align="alignright" width="150"] Luise Stauss[/caption] The Atlantic named Luise Stauss as its first director of photography this week.  Stauss, who will be joining the recently-expanded art team led by creative director Peter Mendelsund, will be based out of The... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-12 20:19:23 UTC ]
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With sports, local newspapers try ‘unbundling’ the subscription

Legacy news publishers including McClatchy, Gatehouse and The Dallas Morning News have been adapting their sports-only paid subscription products now that pent-up demand has subsided. The post With sports, local newspapers try ‘unbundling’ the subscription appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-09 04:01:38 UTC ]
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Poetry presses thrive as readers turn to verse in straitened economic times

Many thriving poetry publishers in the North have likened its recent boom to its popularity under Margaret Thatcher in the 1980s, arguing the form offers a unique type of human connection.   Continue reading at The Bookseller

[ The Bookseller | 2019-06-27 18:24:04 UTC ]
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Bipartisan Group of News Sites Launch Digital News Alliance for 2020 Election Advertising

A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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Publishers have a problem: Their paywalls are too steep to scale

If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Sponsored by Cxense. The post Publishers have a problem: Their paywalls are too steep... Continue reading at Digiday

[ Digiday | 2019-02-28 00:00:00 UTC ]
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‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video

"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
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How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-08 00:00:00 UTC ]
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Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the... Continue reading at Advertising Age

[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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How Gannett Is Putting Its Advertisers Closer to Its Readers

CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek

[ AdWeek | 2018-06-25 00:00:00 UTC ]
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Publishers use Cannes Lions to reassert their influence

European publishers remain determined to make alliances work to compete with Facebook and Google for ad revenue. The post Publishers use Cannes Lions to reassert their influence appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-21 00:00:00 UTC ]
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Publishers’ candid thoughts on video: ‘We’re a bunch of sheep’

At the Digiday Video Summit, publishers discussed the merits (and lack thereof) of Facebook, YouTube, Amazon, Netflix and Twitter. The post Publishers’ candid thoughts on video: ‘We’re a bunch of sheep’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
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Publishers try to use ad annoyance as a lure to subscribers

Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
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Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows

Facebook wants to own more of the shows it subsidizes for Facebook Watch, but publishers are not always willing to give those rights away. The post Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-09 00:00:00 UTC ]
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Publishers are finding (modest) success with Facebook groups

Publishers are figuring out what Facebook groups are useful for: shaping editorial strategy, generating leads, audience research and more. The post Publishers are finding (modest) success with Facebook groups appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-03 00:00:00 UTC ]
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Why publishers’ membership programs often include access to editorial staffers

Publishers including The Atlantic, New York magazine and Spirited Media give members access to their reporters. The post Why publishers’ membership programs often include access to editorial staffers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-13 00:00:00 UTC ]
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