Publishers Talk Vulnerabilities and Opportunities on Final Day of Folio: Show

Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers and customers. Back in 2005, podcasts were barely on most people’s radar. That’s when many leaders within the space took their initial steps in dominating the platform. CaskStrength Media managing director Christina Philburn detailed her and her husband’s journey in taking such a leap, launching a podcast about whiskey. Thirteen years later, WhiskeyCast pulls in mid-six figures a year, publishing twice a week. While this sounds like an industry-insider podcast, only 11 percent of its audience actually works in alcohol. By creating such unique and specialized content, the podcast has become the “voice in everyone’s head when they’re buying whiskey,” said Philburn. At larger organizations, it’s possible to take advantage of the level of intimacy that podcasts provide, since it’s still a nascent market. Law.com is going through that journey now, unrolling podcasts that cater to its audience of lawyers, judges, and academics. “When we initially started doing this, our approach was everybody just do a podcast and we will figure out,” said Leigh Jones, editor-in-chief of Law.com. “We weren’t getting what we wanted.” Instead, Jones formalized the editorial process and decided she would... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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Publishers rally to support Blackwell's

Written By: Lisa Campbell Publication Date: Fri, 16/09/2011 - 08:30 Publishers have heeded warnings that academic booksellers had "months to survive" by offering greater support during this year's academic season, the m.d. of Blackwell's has reported. David Prescott said publishers have been... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Google Rolls Out New Tools for Publishers

Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. Before now, its been difficult for publishers to manage all their video and mobile ad space from a single ad serverthe... Continue reading at AdWeek

[ AdWeek | 2011-09-16 00:00:00 UTC ]
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AA Publishing expands into narrative travel

Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 16:15 Travel guide and maps specialist AA Publishing is moving into narrative travel writing for the first time, with publisher Helen Brocklehurst acquiring several titles in the area. The publisher also plans to publish in new... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Canadian Publishing 2011: Challenges and Changes

This year Canadian publishers face a triple challengetough economic conditions, the first big surge of ebook sales, and a dramatic shift in strategy at Indigo Books & Music, Canadas largest book retailer. But, as is often said, no one goes into publishing unless he or she is an optimist,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Publishers rally to support Blackwell

Written By: Lisa Campbell Publication Date: Fri, 16/09/2011 - 08:30 Publishers have heeded warnings that academic booksellers had "months to survive" by offering greater support during this year's academic season, the m.d. of Blackwell has reported. David Prescott said publishers have been... Continue reading at The Bookseller

French publishers drop charges against Google

Written By: Barbara Casassus Publication Date: Thu, 15/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard have confirmed they have dropped charges against Google for digitising copyrighted books from their catalogues without prior permission. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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ACE publishes first library strategy document

Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 08:55 Arts Council England (ACE) has released a document outlining its approach to library strategy. Culture, Knowledge and Understanding: Great Museums and Libraries for Everyone is said by ACE to be designed to provide certainty... Continue reading at The Bookseller

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Amazon in Talks to Launch Digital-Book Library

Amazon.com Inc. is talking with book publishers about launching a Netflix Inc.-like service for digital books, in which customers would pay an annual fee to access a library of content, according to people familiar with the matter. Continue reading at AllThingsD

[ AllThingsD | 2011-09-12 00:00:00 UTC ]
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Francis Frith to publish Britain's First Photo Album

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[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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Gollancz buys self-published adventure series

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[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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National Libraries Day set for 4th February

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[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Thirty-Four Percent of Content Apps Downloaded in Last 30 Days Were Paid

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[ Folio Magazine | 2011-09-09 00:00:00 UTC ]
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French Publishers Drop Lawsuits Against Google Book Scanning

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[ PC World | 2011-09-09 00:00:00 UTC ]
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Publishing in Taiwan 2011

Ask any Chinese readers for their impression of books from Taiwan, and most likely they will cite meticulous editing and beautiful covers while reeling off the names of authors of literary gems, romance titles, and martial art novels. Turn to any American or European publisher, and chances are... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
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New publisher liaison team for Waterstone's

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[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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How Three Publishers Are Retooling for Growth

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[ Folio Magazine | 2011-09-08 00:00:00 UTC ]
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Faber to publish new Peter Carey novel

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[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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French publishers may drop claim against Google

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[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Adobe's Digital Publishing Suite Will Support IOS 5 Newsstand Feature

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[ PC World | 2011-09-08 00:00:00 UTC ]
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How Independent Publishers Are Keeping Paper Costs Down

Despite enormous amounts of attention directed towards digital efforts in the magazine industry, many independent publishers still count print as their main business and most reliable source of revenue. As the paper market continues to fluctuate, publishers are finding new ways to keep the price... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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