publishers stop the ad blocking wave?

Apple’s new iPhone tweak empowers users and marks an advertising watershedLast Wednesday Apple rolled out the latest version of its iOS operating system, and it came with a very nasty sting in the tail for newspapers, magazines and online publishers everywhere. A relatively small tweak means iPhone and iPad owners can now download apps that will block ads on web pages on their phones. The apps notice when an ad is being delivered to a web page alongside an article, and simply stop it ever getting there.Following the release the apps almost immediately rose to the top of the download rankings. Many commentators who anticipated the software would only block annoying, intrusive ads (unlike their own sleek, pretty ones) were surprised to find it doing what it said it would – provide an ad-free experience on the web. Related: What lies behind the boom in mobile adblocking? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-20 00:00:00 UTC ]
News tagged with: #online publishers #ipad owners #block ads

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iMedia Revenue Ltd. Provides Newspaper Publishers With Forum For Online Business Opportunities

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[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
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[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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International publisher alliance shuts down piracy site

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[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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[ PC World | 2012-02-15 00:00:00 UTC ]
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Virginia Newspaper Ad Bills OK'd by House, Head to Senate

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[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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Newsday Wins Three New York News Publishers Association Awards for Excellence

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[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Hearst appoints Prima publisher as Seaton joins Immediate

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[ Media Week | 2012-02-13 00:00:00 UTC ]
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[ Media Week | 2012-02-13 00:00:00 UTC ]
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Ebook Publishers Want Library Borrowing to Be Difficult

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[ PC World | 2012-02-13 00:00:00 UTC ]
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[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Billionaires are Investing in Australian Newspaper Publishers

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[ Editor & Publisher | 2012-02-10 00:00:00 UTC ]
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[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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GfK MRI Launches Digital Ad Measuring Service

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[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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