Publishers Prove That Investing in Talent Pays Off

Layoffs are not a new trend in the industry. They've become so frequent at both digital and print publishers that the news of new rounds of cuts is almost unsurprising.  But not all publishers are feeling the pressures to cut staff when budgets get tighter and revenue streams become shallow. Some companies are capitalizing on the big return on investment that a strong staff provides, and whether they're setting aside a specific budget for 100 new staffers or are looking to invest more into the existing in-house talent, these publishers know that people are one of their greatest assets. “When we announced about a year ago that we were going to hire 100 people, we thought that it would probably take 12 to 15 months to do that,” says The Atlantic president Bob Cohn, and though he now expects that the hiring process will likely extend later into 2019, he still feels that they are on track. The figure of 100, while pretty, is actually not an arbitrary goal. According to Cohn, while he and his team were plotting their path of expansion, they looked at both their resources and what the estimated cost of talent was going to be and it “got darn near an even 100, so I thought let’s make it an even 100 because it’s a number we can remember." Since the plan was announced in February 2018, Cohn says that 60 new roles were created and 80 total hires were made, some of that accounting for normal turnover. At the time of publication, The Atlantic is about 40 hires away from reaching its... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Icon signs self-published guide

Icon Books has signed a self-published self-help book directly from the author. Kate Hewson,... Continue reading at The Bookseller

[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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Two Experiments Running: Agent-Publishing in London

Literary agents Jonny Geller and Edina Imrik in London talk with Porter Anderson about Curtis Brown's and Ed Victor's author-publishing approaches. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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Ether for Authors: Agent Kristin Nelson Signs Self-Publishing Star Barbara Freethy

Led by the news that Hugh Howey agent Kristin Nelson has signed self-publisher Barbara Freethy, who has sold 3 million books, the Ether looks at agent mystique. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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“Agent-Assisted Publishing”: An Interrupted Debate

To kick off a week-long series on agents and self publishing from guest editor Porter Anderson, we start by reopening the discussion on literary agents as publishers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-15 00:00:00 UTC ]
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Gabo Graphic Novel Bio Boosts Colombia’s Publishing Profile

A graphic novel adaptation of the life of Gabriel García Márquez published by Rey+Naranjo in Bogota has brought new attention to Colombia's graphic novel industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-12 00:00:00 UTC ]
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If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Survey: Does Apple’s Guilty Verdict in Ebook Trial Damage Publishing?

Apple has been found guilty of colluding to raise ebook prices. Financial ramifications aside, has the judgement damaged publishing's reputation with consumers? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-11 00:00:00 UTC ]
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Sony's four pillar approach to game publishing on PlayStation 4 aims to level the playing field

Sony's already said that it's making game publishing on PlayStation 4 even easier than it is on the PlayStation 3, but Senior Account Manager of Development at Sony Computer Entertainment Europe Agostino Simonetta today explained exactly what that means. Sony's apparently applying a "four... Continue reading at Engadget

[ Engadget | 2013-07-11 00:00:00 UTC ]
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A Polish Publishing Company Dedicates Itself to South Korean Lit

Poland's Kwiaty Orientu publishing company delivers translated editions of South Korean literature to a Polish speaking audience. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-10 00:00:00 UTC ]
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Instagram Debuts Video Embeds, Could Alter Publishing Habits

Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia. In other words, anybody can now grab an Instagram video or photo and post it on their own... Continue reading at AdWeek

[ AdWeek | 2013-07-10 00:00:00 UTC ]
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Omnipress Launches New Digital Publishing Platform Using Atex Web CMS Technology

Melbourne, FL – Atex, a leading supplier of Content Management, Advertising and Audience workflow solutions (www.atex.com), is pleased to announce that Omnipress, provider of educational content solutions for associations, has released its ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-09 00:00:00 UTC ]
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Publishers launching fewer magazines in 2013

Fewer magazines were launched in the first half of 2013 than in the same period a year ago, but, on the bright side, a lot fewer folded this year than last, according to MediaFinder.com. The online database of U.S. and Canadian publications released its first-half survey on Monday.And though... Continue reading at Crains New York

[ Crains New York | 2013-07-08 00:00:00 UTC ]
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Barnsley urges publishers to remember their 'true strength'

The outgoing c.e.o. of HarperCollins Victoria Barnsley has warned publishers against trying to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Star Tribune Publishes Serialized Novel in Paper, Turns it Into an e-Book

Lynn Liedman wakes up every morning looking for the Minneapolis Star Tribune. She’s been a loyal subscriber for years, but it wasn’t until this summer that she really got hooked. She’s not reading for news. Inst ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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July’s Top Reviews of Self-Published Books from BlueInk Review

This month's starred reviews from BlueInk Review of self-published books includes several "stay-up-all-night-until-your-eyes-bleed" thrillers, as well as a memoir from the ringmaster of The Big Apple Circus. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
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Leaders in Mobile News Publishing Share 8 Keys to Success

If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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Genre Fiction and Digital Publishing: A Marriage Made in Heaven

The continuing growth of digital publishing has put even more energy into the flourishing genres of SF, fantasy, mystery and romance publishing, says Wired. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
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How Digital Publishers Can Impress Media Buyers

Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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Paula Deen publisher cancels book deal. Now what? (+video)

Paula Deen was supposed to release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" in October. But Ballantine Books canceled the release, even though it was already No. 1 in pre-orders on Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-02 00:00:00 UTC ]
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These Digital Publishers Aren't Freaking Out Over Mozilla's Move

Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox. This week the Interactve Advertising Bureau fired back with another angry missive. But how are digital publishers taking the news? Doug Weaver, CEO of... Continue reading at AdWeek

[ AdWeek | 2013-06-28 00:00:00 UTC ]
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