Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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Orion is publishing an exclusive trilogy of short stories by crime writer R J Ellory, called... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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A non-profit body representing the interests of self-published authors will launch this spring... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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#self-published authors
Six hundred pages of written submissions to the library inquiry being held this week by the... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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Children's publishers are preparing for changes to legislation that will introduce a raft of... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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AA Publishing is continuing to acquire narrative travel titles, buying up The Idle Traveller by... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Century has acquired two novels in a new procedural crime series by author Ed Chatterton,... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Quercus has bought three books by Katie Piper, who survived a rape and acid attack in 2008 and... Continue reading at The Bookseller
[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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HarperCollins imprint The Friday Project has acquired more than 50 titles by prolific author, and... Continue reading at The Bookseller
[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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Independent publishers have welcomed the launch of Apple’s iBooks Author self-publishing... Continue reading at The Bookseller
[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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Founded in 2002 by the husband and wife team of Robert Lasner and Elizabeth Clementson, Brooklyn independent Ig Publishing is celebrating its 10th anniversary against all the odds. The house debuted with For Fuck’s Sake, a novel by Lasner, which did so well at the time, Lassner said, “We both... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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For a company which business depends on collecting data, Google sure was slow tabulating its report on smartphone usage. The study is available today, but the data is already outdated given strong holiday ebook reader and tablet sales and global impact of 37 million iPhones sold during fourth... Continue reading at Betanews
[ Betanews | 2012-01-26 00:00:00 UTC ]
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Keeping pace with the dramatic changes on the smartphone and tablet front is no small feat for any publisher, but doing so presents a particular challenge for smaller companies without a safety net of funds for experimentation with platforms that are at once in their infancy and yet increasingly... Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-26 00:00:00 UTC ]
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Octopus has appointed Richard Milbank, previously non-fiction publishing director at Atlantic... Continue reading at The Bookseller
[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph. The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt,... Continue reading at AdWeek
[ AdWeek | 2012-01-25 00:00:00 UTC ]
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Cornerstone marketing director Claire Round will leave the company to join HarperCollins as the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Publishers may be falling out of love with apps, but they need to fall in love with their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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The magazine publisher will more than double its digital presence, by acquiring the world's biggest food site. Continue reading at AllThingsD
[ AllThingsD | 2012-01-24 00:00:00 UTC ]
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HarperCollins group digital director David Roth-Ey has been appointed executive publisher of 4th... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
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Polar Mobile, a digital media platform provider that builds apps for some of the biggest media companies, today announced it has secured an additional $6 million in funding. The new round, led by growth equity firm Georgian Partners, joins more than ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-23 00:00:00 UTC ]
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Simon & Schuster is to publish two new novels by Kishwar Desai, along with a re-release of... Continue reading at The Bookseller
[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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