Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is offering up new opportunities for publishers to develop content-and-commerce models and build relationships with advertisers that are less about impressions and more about conversions. In August, Buzzfeed’s food vertical, Tasty, launched a partnership with Walmart that provides Tasty app users with “shoppable recipes,” allowing them to add the ingredient lists from any video directly into an online Walmart grocery cart for pickup or delivery. “Walmart is a great partner, and this works strategically across many monetization channels,” says Nilla Ali, VP of strategic partnerships at Buzzfeed. “This is different from advertising. It is very much down-funnel and integrated with content.” Similarly, at tech news and review site Digital Trends, HP was looking for a way to boost sales during off-peak months. The site hosted a high-end laptop giveaway to engage audiences, promoted editor’s picks of HP items via social posts and its daily live video show, and “did gangbusters on the product sales side,” says Digital Trends' VP of commerce, Lynda Mann. Many publishers cite The New York Times’ 2016 ($30-million dollar) acquisition of affiliate-fueled product review site Wirecutter as a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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Clement Clarke Moore's famous holiday poem re-imagined by a book publisher on a bit of a bender. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-24 00:00:00 UTC ]
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One might not be able to share an ebook, but it's possible to highlight and annotate them for all to see.There is a moment in The Confessions when Saint Augustine is astonished to find another scholar, Saint Ambrose, reading silently to himself. This quiet encounter 16 centuries ago might be... Continue reading at The Guardian
[ The Guardian | 2013-12-24 00:00:00 UTC ]
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Publishers choose their books of the year, and the ones that got awayRobin Robertson Deputy publishing director, Jonathan CapeThe book that made my year: Many years ago, I was sitting in Blake's bar in Enniskillen with John McGahern and he recommended an American novel from the 60s, written by... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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While George Zhu, founder of CN Times Books, the newly launched U.S. subsidiary of Beijing Mediatime Books, is impressed by the “professionalism” of U.S. publishing, he’s also surprised by American inefficiency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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Social news agency distributes video and user-generated content to news organisations such as the BBC and ITNNews Corp has bought Dublin-based social news agency Storyful for €18m (£15m).Rupert Murdoch's global publishing business said Storyful would remain a stand-alone operation that would... Continue reading at The Guardian
[ The Guardian | 2013-12-20 00:00:00 UTC ]
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Publisher who helped break down legal barriers against pornography dies in Brooklyn after long battle with illness Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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It can be hard out there for a freelancer. The avalanche of emails, stiff competition, low pay and ignored invoices all make it a real challenge. That’s why Ebyline, a conduit between digital publishers and writers, works to connect tho ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-19 00:00:00 UTC ]
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You might think December would be the calm before the storm at Time Inc., which is, to say the least, expecting an eventful 2014. But CEO Joe Ripp is busy this month too.The company, which publishes magazines including People and Sports Illustrated, is slated to spin off from parent Time Warner... Continue reading at Advertising Age
[ Advertising Age | 2013-12-18 00:00:00 UTC ]
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William Morris Endeavor Entertainment (WME) has signed a deal to acquire IMG Worldwide. IMG... Continue reading at The Bookseller
[ The Bookseller | 2013-12-18 00:00:00 UTC ]
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Times Newspapers Limited pays out £14m to departing directors, including chief executive Tom MockridgeThe publisher of the Times and the Sunday Times has reported a pre-tax loss of £24m, as payouts to departing directors hit £14m, according to financial filings for the year to 30 June 2013.Times... Continue reading at The Guardian
[ The Guardian | 2013-12-18 00:00:00 UTC ]
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#forseeable future
News Group Newspapers took charges related to the phone-hacking scandal of almost £90m in the year to 30 JuneThe parent company of the Sun and Sun on Sunday has reported a pre-tax loss of £75m in the year to 30 June, after taking charges of almost £90m in relation to the phone-hacking... Continue reading at The Guardian
[ The Guardian | 2013-12-17 00:00:00 UTC ]
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A customer representing the Poarch Band of Creek Indians walked into Barnes & Noble in Spanish Fort, Ala., and bought an entire display in the children's section. As a result, nearly 500 children in the tribe will receive at least one new book this holiday season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-17 00:00:00 UTC ]
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The Italian government has proposed a law allowing book buyers to claim up to €380 (£... Continue reading at The Bookseller
[ The Bookseller | 2013-12-17 00:00:00 UTC ]
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Previously, independent bookstores tended to stay away from marketing self-published authors, but in the age of Amazon, some are embracing local authors no matter how they released their work. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
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Quercus will publish a fourth book in Stieg Larsson's Millennium series, to be written by... Continue reading at The Bookseller
[ The Bookseller | 2013-12-17 00:00:00 UTC ]
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Turkish publisher and translator of French writer's Les Exploits d'un Jeune Don Juan accused of corrupting public moralityA publisher and a translator are to go on trial in Istanbul for corrupting public morality – for publishing a book written more than 100 years ago.Les Exploits d'un Jeune Don... Continue reading at The Guardian
[ The Guardian | 2013-12-16 00:00:00 UTC ]
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The 2013 PA International Conference in London lamented the general lack of appreciation for the role of publishers and lauded the revival of indie booksellers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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The books industry still underestimates the disruptive power of Jeff Bezos's awesome ambitionSo Amazon are the bad guys, again. At least according to Harper's Magazine they are. For the former Amazon employee James Marcus, Brad Stone "drops the ball" in his biography of Jeff Bezos, The... Continue reading at The Guardian
[ The Guardian | 2013-12-13 00:00:00 UTC ]
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For anyone struggling with choosing the perfect literary present this holiday season, there’s a large, vocal, and opinionated group that just might be able to help: the more than one million subscribers to the Books category on Reddit, the popular social media Web site. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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The save-it-for-later software service Pocket has released a list of the "best" content from 2013. Pocket's 10 million users saved more than 450 million items (from articles and videos to memes and gifs) from across the Web this year, and Pocket looked at which were saved most, as well as which... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-12 00:00:00 UTC ]
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