Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users.   Continue reading at 'The Bookseller'

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
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Other Publishing stories related to: 'Publishers increasingly turn to TikTok but cracking sales remains a mystery'

Sales and profit drop at Gardners

Sales and profit have fallen in the last year at book wholesaler Gardners but the company said it... Continue reading at The Bookseller

[ The Bookseller | 2011-12-08 00:00:00 UTC ]
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Retail sales growth "worst for 6 months"

The British Retail Consortium has labelled November sales growth "the worst for six months... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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Apple, Book Publishers Face European Antitrust Probe

Apple's entry into the ebook business hasn't been a huge success, but it has still registered with European antitrust regulators. Continue reading at AllThingsD

[ AllThingsD | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge success

Book sales continue to climb ahead of Christmas

Printed book sales soared by £8.8m week-on-week last week, with the latest edition of... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest edition

European Commission opens formal investigation into sale of ebooks

The European Commission has announced it has opened formal antitrust proceedings to investigate... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission

Publishers bullish over digital future

More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital future #digital formats

Whither the Sales Rep

While publishers have been reorganizing their sales forces for years, the shifting marketplace—one without Borders and with a lot fewer print books—is forcing publishers to rethink more than ever how they sell. Hachette Book Group’s elimination of 11 sales rep positions earlier this fall sent... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales rep #sales forces

Recession sees sales of cheap classics soar

Sales of cheaply priced classics are surging, with publisher Wordsworth Editions seeing sales of... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Usborne seeks "boutique" publishing boost

Usborne is focusing on series and younger readers to help grow its fiction sales in the coming... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #younger readers #fiction sales

Regional Mag Publisher Looks to Resuscitate Local Newspaper Business with Weekly Offering

Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Pioneering Library-Publisher Relations

Even in tense times, there is far more that unites publishers and libraries than divides them. And if one needs proof that librarians and publishers share common goals and can work together to mutual benefit, they need look no further than the career of Marcia Purcell, Random House’s v-p of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic marketing

CompareNetworks Acquires Russell Publishing

San Francisco, California-based CompareNetworks, which operates online b-to-b marketplaces for the scientific and healthcare industries, has acquired Indianapolis, Indiana-based Russell Publishing, LLC, publisher of titles American Pharmaceutical Review, Pharmaceutical Outsourcing and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-01 00:00:00 UTC ]
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Hodder and Headline reshuffle sales depts

Four regional sales managers have left the Hodder & Stoughton and Headline Publishing Group... Continue reading at The Bookseller

[ The Bookseller | 2011-11-30 00:00:00 UTC ]
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The ‘Underground’ Drives Sales at Microcosm

Founded in Cleveland 16 years ago in Joe Biel’s bedroom, Microcosm Publishing is a “self-empowerment” and alternative culture publisher and distributor in Portland, Ore., and Lansing, Kansas. Originally a distributor of zines and records, Microcosm has grown into a company with a knack for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
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VIDEO: Kerouac's 'lost' book published

American author Jack Kerouac's first ever novel, which was thought to be lost, has been published 40 years after his death. Continue reading at BBC News

[ BBC News | 2011-11-25 00:00:00 UTC ]
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Rita Lewis becomes publishing director of InStyle magazine

InStyle magazine, the IPC Southbank-owned fashion and beauty title, has named Rita Lewis as its new publishing director, effective 3 January 2012. Continue reading at Media Week

[ Media Week | 2011-11-25 00:00:00 UTC ]
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The Guardian puts PaidContent up for sale for $20m

The Guardian has put its PaidContent website up for sale with a price tag of $20m (£12.7m), three years after it bought the New York-based digital publishing and events business. Continue reading at Media Week

[ Media Week | 2011-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #price tag #events business

Full Circle to publish UEA famous graduates book

Written By: Lisa Campbell Publication Date: Thu, 17/11/2011 - 06:45 Full Circle Editions is to publish Body of Work, celebrating 40 years of the University of East Anglia writing course, associated with authors such as Rose Tremain and Ian McEwan, on 1st December. Edited by Giles Foden, the... Continue reading at The Bookseller

[ The Bookseller | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rose tremain #ian mcewan #1st december #kazuo ishiguro #andrew motion #tracy chevalier #john boyne

Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #martini media

HTML 5 Vs. App: Where Should Publishers Focus?

New York - At the MinDay Digital Summit today (presented by FOLIO: sister publication min), publishers and technology providers are on hand to commiserate about trials and victories in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers focus #york - #digital space