Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users.   Continue reading at 'The Bookseller'

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
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Meet Alex Aster, The TikToker Changing The Publishing Industry For The Better

The Colombian-American author's new book "Lightlark" was rejected numerous times — until she went directly to her readers for support. Continue reading at HuffPost

[ HuffPost | 2022-09-15 09:45:12 UTC ]
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Harry Potter publisher Bloomsbury reports record sales amid reading boom

People who turned to books during Covid lockdowns continuing to buy them, company saysBloomsbury has reported a record year for sales, as the Harry Potter publisher said the increase in reading during the pandemic had become “permanent” after lockdowns eased.The company benefited substantially... Continue reading at The Guardian

[ The Guardian | 2022-06-15 08:09:40 UTC ]
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Trade Publishing Sales Rose 2.6% in Q1

Sales of adult trade books fell slightly in the first quarter of 2022 from the comparable period in 2021, but children's sales increased 10.2% at publishers that report to AAP's StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-27 04:00:00 UTC ]
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Trade Publishing Sales Rose in February

Sales of children’s/YA books rose 24.2% in February over a year ago, while adult trade book sales increased 7%, according AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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Shannon Bream's Bible stories are turning Fox News Books into a publishing force

The HarperCollins imprint has four straight bestsellers, thanks in large part to the cable news channel's promotional pop. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-13 15:00:58 UTC ]
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London Book Fair Exhibitor Publishing Scotland: ‘Facilitating Rights Sales’

'Channels for voices in Scottish literature,' says Alan Bett, are enhanced by Publishing Scotland's international fellowship. The post London Book Fair Exhibitor Publishing Scotland: ‘Facilitating Rights Sales’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 00:50:03 UTC ]
More news stories like this | News stories tagged with: #scottish literature #publishing scotland #london book fair #book fair


Publishing Sales Had Small Gain in January

Led by a 44.1% increase in sales of K-12 instructional materials and double-digit gains in the children’s/young adult and religious press segments, industry sales rose 3.7% in January, according to AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-11 05:00:00 UTC ]
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Melville House Publishing Turns 20

When Dennis Johnson and Valerie Merians founded Melville House 20 years ago, they had no idea their small press would eventually become one of the country’s most respected independent publishers. Yet here they are. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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The UK’s Publishers Association Charts a ‘Steep Rise’ in Audiobook Sales

The United Kingdom's audiobook sales show an eye-catching 71-percent jump, January to June this year over the same period in 2019. The post The UK’s Publishers Association Charts a ‘Steep Rise’ in Audiobook Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-28 17:52:33 UTC ]
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Will Publishing Sales Grow Again?

Industry sales have increased only once since 2016—but 2021 is one strange year. Anything could happen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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It's Official: Book Publishing Sales Held at $25 Billion in 2020

The Association of American Publishers released its final report on 2020 industry sales today and the figures show another flat year, with sales down 0.2% compared to 2019, slipping to $25.71 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Publishing Sales Jump 18.1% in First Six Months of 2021

With all segments posting increases, sales rose 18.1% in the first half of 2021 over the comparable period in 2020 for publishers who report results to the AAP. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-24 04:00:00 UTC ]
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Travel publishers report sales uptick but warn it may take years to return to normal

Travel publishers have reported an uptick in sales in recent months as coronavirus restrictions have eased. However many warn it may be “years” until things return to normal, with some pivoting towards popular UK and activity-based guides.     Continue reading at The Bookseller

[ The Bookseller | 2021-08-16 11:20:27 UTC ]
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Publishers Blast Internet Archive’s ‘Extraordinary’ Demand for Sales Data

Lawyers say the Internet Archive's sweeping demand for 10 years worth of monthly sales data is "burdensome in the extreme" and legally "irrelevant." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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Internet Archive Seeking 10 Years of Publisher Sales Data for Its Fair Use Defense

In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Why an acclaimed L.A. mystery writer turned to vampire bikers in the desert

How Richard Lange went from literary short stories to crime fiction and his new gothic horror tale, 'Rovers,' about a '70s vampire biker gang. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-07-26 13:00:38 UTC ]
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HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Publishing Sales Soared in April

Led by huge gains in the educational categories, sales of publishers reporting results to the AAP jumped 43.7% in April over April 2020. Last April was one of the sales low points during the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-28 04:00:00 UTC ]
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Print Unit Sales End May with 11.6% Increase

Unit sales of print books rose 11.6% in the week ended May 29, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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Publishing Sales Rose 22% in Q1

With sales in all categories posting double-digit increases, sales for the 1,358 publishers that report results to the AAP’s StatShot program rose 22.3% over the comparable period in 2020 for the first quarter of 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-27 04:00:00 UTC ]
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