Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users.   Continue reading at 'The Bookseller'

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
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Publisher Sales Fell 8.4% in March

Industry sales fell 8.4% in March compared to a year ago at publishers that report to AAP's StatShot program. Sales in the trade segments has small increases in the month, but sales in all other categories declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-19 04:00:00 UTC ]
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‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
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Coronavirus Worklife: Russian Publishers See Bookstore Sales Plummet

As much as 75 percent of the Russian book industry's usual domestic profits may be lost during the closures of physical bookstores in the pandemic. The post Coronavirus Worklife: Russian Publishers See Bookstore Sales Plummet appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-08 14:11:48 UTC ]
More news stories like this | News stories tagged with: #coronavirus worklife #russian publishers #physical bookstores #russian book #bookstore sales


E-book and audio sales proving 'welcome ray of sunshine' for publishers

Publishers are seeing a surge in e-book and audio sales of up to 25% as readers escape the lockdown with feel-good fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 02:30:27 UTC ]
More news stories like this | News stories tagged with: #audio sales #feel-good fiction #e-book


Indie publishers face 'existential crisis' after coronavirus lockdown but remain hopeful

Indie publishers face an “existential crisis” during the pandemic lockdown but remain hopeful they can make it to the other side. Continue reading at The Bookseller

[ The Bookseller | 2020-04-02 06:36:44 UTC ]
More news stories like this | News stories tagged with: #existential crisis #coronavirus lockdown #pandemic lockdown


How 4 Publishers Are Turning Surveys Into Revenue

In a data-driven industry, an age-old product becomes more relevant than ever. The post How 4 Publishers Are Turning Surveys Into Revenue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-24 14:28:37 UTC ]
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Canadian publishers turn to e-book discounts to entice readers amid COVID-19

Some Canadian publishers are offering special deals on e-books in a bid to entertain readers and pay authors during the COVID-19 shutdown. Continue reading at CBC

[ CBC | 2020-03-23 09:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishers #pay authors #e-book


StatShot: Publishing Sales Rose 1.8% in 2019

Industry sales rose 1.8% in 2019 over 2018 at the 1,361 publishers who report sales to AAP's StatShot program. Sales of adult books fell 2.7% in 2019 compared to 2018, while sales in the children/young adult segment rose 6.8%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-10 04:00:00 UTC ]
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Coronavirus Follow-Up: London Remains a Go; Publishers, Agents Uncertain About Bologna

Updating our coronavirus coverage: With Bologna Children's Book Fair postponed in virus-struck Italy, London Book Fair commits to going ahead. The post Coronavirus Follow-Up: London Remains a Go; Publishers, Agents Uncertain About Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-25 12:30:54 UTC ]
More news stories like this | News stories tagged with: #bologna children #bologna appeared #london book fair #children's book


Mountaineers Books Names New Publisher as It Turns 60

As Mountaineers Books—the independent publisher of outdoor recreation, sustainable lifestyle, and conservation books—turns 60, it shifts around its staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-25 05:00:00 UTC ]
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Cairo international book fair turns away jailed publisher's company

Khaled Lotfy, whose firm Tanmia published a new edition of a book about Egyptian double agent Ashraf Marwan, has been sentenced to five yearsCairo international book fair has excluded imprisoned publisher Khaled Lotfy’s firm from the event citing “security reasons”, the International Publishers... Continue reading at The Guardian

[ The Guardian | 2020-01-22 13:55:22 UTC ]
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Academic Publishing Remains Steady as Religion Scholars Meet

The joint annual meetings of the American Academy of Religion and the Society of Biblical Literature drew more than 9,400 scholars to San Diego from Nov. 23-26, remaining flat compared to the number of attendees in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-02 05:00:00 UTC ]
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Educational Publishers File Suit to Block Sale of Pirated E-books

The country's largest educational publishers have filed a lawsuit seeking to stop pirate sites from illegally selling their e-books and have won a temporary restraining order. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pirated e-books #block sale


Traditional publishers missing out on romance and sci-fi sales

Publishers are missing out on audiobook listeners who want sci-fi and romance titles, statistics on sales show. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 14:46:44 UTC ]
More news stories like this | News stories tagged with: #romance titles #audiobook listeners #audiobook


What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok

Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-23 04:01:04 UTC ]
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Is TikTok an Opportunity for Publishers?

If you’re over 35, spend and hour or two on the social media sensation TikTok, and leave feeling befuddled, don’t worry. I think that is part of the point. In fact, clueless oldsters have become a sub-genre within this short-form, looped video social network. There are clips of teens (the core... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-22 14:28:01 UTC ]
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Unit Sales Had Small Increase In Mid-October

With both juvenile categories posting gains, unit sales of print books inched up 0.5% in the week ended Oct. 12, 2019, over the similar week in 2018, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
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Indies dominate CWA shortlist for best crime and mystery publisher

Indie presses dominate the six-strong shortlist for the inaugural Crime Writers’ Association (CWA) Dagger for the Best Crime and Mystery Publisher of the Year.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-01 15:37:24 UTC ]
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Psst. Turns out 80% of books published in 1924-1963 are secretly in the public domain.

This year, for the first time in over two decades, a slew of work entered the public domain: everything first published in the United States in 1923, to be precise. (And yes, next year we’ll get the goods from 1924.) “But there’s another source of public domain works,” Cory Doctorow writes at... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-02 16:44:41 UTC ]
More news stories like this | News stories tagged with: #public domain