Publishers increasingly turn to TikTok but cracking sales remains a mystery

Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users.   Continue reading at 'The Bookseller'

[ The Bookseller | 2022-01-10 11:50:25 UTC ]
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Publishing Sales Soared in April

Led by huge gains in the educational categories, sales of publishers reporting results to the AAP jumped 43.7% in April over April 2020. Last April was one of the sales low points during the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-28 04:00:00 UTC ]
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Print Unit Sales End May with 11.6% Increase

Unit sales of print books rose 11.6% in the week ended May 29, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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Publishing Sales Rose 22% in Q1

With sales in all categories posting double-digit increases, sales for the 1,358 publishers that report results to the AAP’s StatShot program rose 22.3% over the comparable period in 2020 for the first quarter of 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-27 04:00:00 UTC ]
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Faith and Gift Publishers See Spiritual Journal Sales Rise

From journaling Bibles to prayer journals, publishers have seen a jump in journal sales as people look for ways to cope with pandemic pressures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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Czech Publisher Albatros Media Expands Its Direct International Sales

The Czech publishing house Albatros Media has expanded its business by translating and selling its own titles into Spanish and English-language markets. The post Czech Publisher Albatros Media Expands Its Direct International Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-05 19:11:56 UTC ]
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Publishing Industry Sales Up 16% Through February

Higher sales of print and digital books and a decline in returns contributed to a solid net sales increase in the first two months of 2021 over the comparable period in 2020 for publishers that report to AAP. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
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AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020

Overall in 2020, the AIE and ALI with Nielsen have reported, Italians purchased 104.5 million book in 2020. The post AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-29 21:50:15 UTC ]
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DK to publish self-development book by TikTok exec

DK has acquired What Would You Do If You Weren’t Afraid? Discover a Life Filled with Purpose and Joy Through the Secrets of Jewish Wisdom, the debut book by leadership development coach Michal Oshman. Continue reading at The Bookseller

[ The Bookseller | 2021-01-24 20:03:13 UTC ]
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Pandemic drives ebook and audiobook sales by UK publishers to all-time high

Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian

[ The Guardian | 2020-11-14 07:00:02 UTC ]
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Trade Publishing Sales Were Solid Through September

Sales of adult trade books rose 8.9% through the first nine months of 2020 over the comparable period in 2019, and sales in the children/young adult segment increased 7.7% for publishers that report sales to AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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RELX Group Remains the World's Top Publisher

The world’s largest publisher did it again in 2019, with revenue of $5.64 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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Bailey to publish book club mystery with Orion

Orion Fiction has landed a new novel from Jane Bailey, a dark reading group mystery called Sorry Isn't Good Enough.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-28 03:06:33 UTC ]
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Harry Potter publisher says Covid has weaved magic over book sales

After shaky start in lockdown, Bloomsbury sales soar as people pick books over box setsCoronavirus – latest updatesSee all our coronavirus coverageThe Harry Potter publisher, Bloomsbury, has reported its most profitable first half in more than a decade, after a nation tiring of box sets fuelled... Continue reading at The Guardian

[ The Guardian | 2020-10-27 12:22:12 UTC ]
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Release of 'Rage' Led to Small Unit Sales Increase Last Week

Helped by the release of Bob Woodward's 'Rage,' unit sales of print books rose 2.3% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-24 04:00:00 UTC ]
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Print Unit Sales Close July With 15% Increase

Another week with double-digit gains in all but one category led to a 15.1% jump in unit sales of print books from the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Book sales hit record highs in 2019, but publishers ‘now need help’

Figures for last year show sales of £6.3bn, up 20% on 2015, but the Publishers Association says sector needs government support to weather coronavirusBook sales in the UK hit record levels in 2019, driven by a surge in audiobook and nonfiction titles, according to new figures released as... Continue reading at The Guardian

[ The Guardian | 2020-07-21 23:01:08 UTC ]
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Religious Publishers' Anti-Racism Resources Draw Sales

Faith-based houses reached a ready audience in June when they highlighted social justice titles and resources on anti-racism as outcries against police brutality and discrimination dominated the streets and the headlines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
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Religion Publishers' Anti-Racism Resources Draw Sales

Faith-based houses reached a ready audience in June when they highlighted social justice titles and resources on anti-racism as outcries against police brutality and discrimination dominated the streets and the headlines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
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May Publishing Sales Fell 12.1%

A steep decline in returns somewhat offset a drop in gross sales in May, leading a decline of 12.1% in net sales compared to May 2019. The month did see a jump in adult e-book sales, with sales rising 30.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-13 04:00:00 UTC ]
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In ‘Becoming Duchess Goldblatt,’ a Twitter celebrity is ready for her close-up — but her creator remains a mystery

“Becoming Duchess Goldblatt” blends a fictional character’s signature wit with an author’s real grief. Continue reading at The Washington Post

[ The Washington Post | 2020-07-08 15:28:33 UTC ]
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