The sticking point in publishers negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didnt want to give it up. But the big irony in all this back and forth is that magazine companies havent done all that much to exploit their consumer data. Eddy Cue, Apples App Store boss, reportedly said as much in recent talks with a publishing executive. Thats because for years, publishers have been heavily advertising-reliantthat is, until the ad recession forced them to try to get more money from consumers. Companies like Condé Nast and Meredith have stepped up their efforts in this area, by trying to sell related products and other magazines. But for most, the primary use of customers IDs is to renew their subscriptions. A notable exception is Rodale, the parent of such titles as Mens Health and Prevention. Rodale mines its massive customer database to sell other products, like books and DVDs, an approach that has reduced its reliance on ads. Now thats an ounce of prevention. Continue reading at 'AdWeek'
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 22/02/2011 - 09:00 Publishing Scotland chief executive Marion Sinclair has urged Scottish publishers to look abroad for opportunities, likening the current situation in digital publishing to "the Wild West". Speaking yesterday [21st... Continue reading at The Bookseller
[ The Bookseller | 2011-02-22 00:00:00 UTC ]
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Sometimes a book’s journey to publication is straightforward. Other times, it’s a bit more circuitous. We asked publishers to tell us their fun or unusual behind-the-scenes stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-05 04:00:00 UTC ]
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Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. Continue reading at Digiday
[ Digiday | 2024-07-04 04:01:00 UTC ]
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After the entertainment company of the same name filed for bankruptcy, some in the book business wondered how the closure would impact the publisher. It won't. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-03 04:00:00 UTC ]
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The Audio Publishers Association, based in the United States, hosts a first 'International Summit of Audio Publishers' in September. The post Audio Publishers Association Stages an ‘International Summit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-07-02 20:55:06 UTC ]
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Mr. Diller, a digital media pioneer, lost a bidding war for Paramount Pictures decades ago. Now, he’s making a run at its parent company. Continue reading at The New York Times
[ The New York Times | 2024-07-01 22:31:42 UTC ]
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What are the personal, ethical, and moral considerations that go into books published posthumously? Continue reading at Book Riot
[ Book Riot | 2024-06-28 11:30:00 UTC ]
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Shani Gonzales of Warner Chappell says that although people are ‘having fun’ with creating AI songs, ‘what happens when someone tries to sell it?’Arriving in London in the teeth of the pandemic to take a top music industry job, Shani Gonzales had few opportunities to immerse herself in British... Continue reading at The Guardian
[ The Guardian | 2024-06-25 13:00:26 UTC ]
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No Village Voice, no Village home.Peter Barbey, a billionaire apparel mogul who led a failed effort to revive the storied Village Voice newspaper in the mid-2010s, is looking to say goodbye to the neighborhood in the publication’s name.Barbey has listed his 4,000-square-foot duplex condo at 140... Continue reading at Crains New York
[ Crains New York | 2024-06-24 17:26:41 UTC ]
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Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad... Continue reading at AdWeek
[ AdWeek | 2024-06-21 17:04:46 UTC ]
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Frustrated by the difficulties of finding and keeping traditional distributors, members of the IBPA came together last week for a webinar led by Microcosm Publishing CEO Joe Biel to discuss the merits of forming their own distribution cooperatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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Real numbers on diversity in publishing, AI garbage comes to your Kindle screen, New Adult returns: all in today's book news. Continue reading at Book Riot
[ Book Riot | 2024-06-19 18:45:34 UTC ]
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Boston Properties has signed a new tenant to 360 Park Ave. South, a handsome but mostly vacant building whose co-owner sold its stake back to the developer earlier this year for $1.Ziff Davis agreed to relocate to corporate headquarters from 114 Fifth Ave. to the 20-story building at East 26th... Continue reading at Crains New York
[ Crains New York | 2024-06-18 16:59:09 UTC ]
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A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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McCormack, the longtime, famously outspoken executive who turned St. Martin’s Press from “an insignificant trade house on the brink of bankruptcy to a quarter-billion-dollar powerhouse,” died on June 15. He was 92. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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April was far from the cruelest month for book sales, with the 1,277 publishers that report results to AAP’s StatShot program showing a 18.3% increase over April 2023 following a flat first quarter. Every major category posted an increase over a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
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Dan Conway at the UK's Publishers Association applauds Labour's goal 'to uphold human creativity and the UK’s copyright regime.' The post UK Publishers Association’s Conway: Upbeat on Labour’s Manifesto appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-13 20:33:18 UTC ]
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The UK's Publishers Association sees positive signals for publishing in political parties' platforms on AI and more for upcoming elections. The post The UK’s Dan Conway: Election Platforms and Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-11 21:47:11 UTC ]
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