Publishers Fight to Control Consumer Data They Barely Use

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didn’t want to give it up. But the big irony in all this back and forth is that magazine companies haven’t done all that much to exploit their consumer data. Eddy Cue, Apple’s App Store boss, reportedly said as much in recent talks with a publishing executive. That’s because for years, publishers have been heavily advertising-reliant—that is, until the ad recession forced them to try to get more money from consumers. Companies like Condé Nast and Meredith have stepped up their efforts in this area, by trying to sell related products and other magazines. But for most, the primary use of customers’ IDs is to renew their subscriptions. A notable exception is Rodale, the parent of such titles as Men’s Health and Prevention. Rodale mines its massive customer database to sell other products, like books and DVDs, an approach that has reduced its reliance on ads. Now that’s an ounce of prevention. Continue reading at 'AdWeek'

[ AdWeek | 2011-05-24 00:00:00 UTC ]
News tagged with: #consumer data #eddy cue #publishing executive #mens health

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A24 Partners with Mack on Its Publishing Program

A24, the New York–based film and TV company, and Mack, the London-based publisher of art and photography books and critical studies, have partnered to distribute A24’s books worldwide, and to publish new books in the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-21 04:00:00 UTC ]
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2 top Penguin Random House editors leaving amid ongoing changes at publishing house

Two top editors at Penguin Random House are leaving as the country’s leading trading publisher continues to transform during a period of uncertain revenues and generational change Continue reading at ABC News

[ ABC News | 2024-05-21 00:54:12 UTC ]
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Penguin Random House Dismisses Two of Its Top Publishers

The departures of Reagan Arthur, who led Alfred A. Knopf, and Lisa Lucas, who held the top job at Pantheon and Schocken, came as a surprise to many in the company. Continue reading at The New York Times

[ The New York Times | 2024-05-20 22:16:53 UTC ]
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Latin American Publishers on Children’s Books, and Markets

For a Latin American publisher, it’s harder to enter Spain than the United States, one children's book publisher said at Bogotá's book fair. The post Latin American Publishers on Children’s Books, and Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-20 19:58:13 UTC ]
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Is print dead? Not at this indie bookstore publishing L.A.'s untold stories

A local electrical engineer with a passion for literature is on a mission to share the stories of local authors who have struggled to break into the mainstream publishing industry. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-20 10:00:37 UTC ]
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Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill

Georgia's foreign agents bill is drawing criticism from PEN Georgia, the Georgian Publishers and Booksellers Association, and others. The post Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-17 19:01:14 UTC ]
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Publishing Industry Sales Were Flat in the First Quarter of 2023

Trade publishing sales saw declines in the first quarter, precipitated by drops in the adult nonfiction and children's/YA categories, although audio continues to be a bright spot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-16 04:00:00 UTC ]
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Religion Publishers See 'A Good Day'

While their counterparts in trade publishing struggle to increase sales, eight senior executives in the religion space discuss a banner 2023 and bright prospects for the current year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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Irish poetry publisher toasts new home in pub after crowdfunding campaign

Bookshop and arts centre run by Salmon Poetry is saved from closure after raising more than €60,000 from 700 individualsA bookshop and arts centre run by a prominent Irish poetry publisher has been saved from closure after a GoFundMe campaign raised more than €60,000 – enough to buy new premises... Continue reading at The Guardian

[ The Guardian | 2024-05-13 15:18:10 UTC ]
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Ken Follett to Publish New Novel with Hachette in 2025

Author Ken Follett will publish his next, as-yet-untitled book with Hachette Book Group and Hachette UK, after decades with Penguin and Pan Macmillan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-13 04:00:00 UTC ]
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How Fall Became The Big Season in Book Publishing

How Fall Became The Big Season in Publishing, SHOGUN Season 2 news, a RED, WHITE, & ROYAL BLUE sequel, and Amazon's Big Book Sale is Live...and Good. Continue reading at Book Riot

[ Book Riot | 2024-05-10 18:14:10 UTC ]
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Arcadia Publishing Acquires Dry Climate Studios

The purchase of children's publisher Dry Climate, best known for its alphabetical books spotlighting cities, states, and regions across the U.S., is the latest in a string of acquisitions made by the regional books publisher Arcadia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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U.K. Publishing Sales Rose 3% in 2023

Revenue for U.K. publishing in 2023 was £7.1 billion, about $8.9 billion at current exchange rates, the U.K.'s Publishers Association reported. Growth areas included exports, sales, and digital audiobooks, which saw double digit growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-08 04:00:00 UTC ]
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Publishers Association Blasts the UK Government’s Response to AI Report

'This report is a call to action for government' on the UK market's AI policy, says the Publishers Association's  Dan Conway in London. The post Publishers Association Blasts the UK Government’s Response to AI Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-08 00:00:35 UTC ]
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Simon & Schuster Acquires Dutch Publisher Veen Bosch & Keuning

S&S has acquired VBK, the largest Dutch book publishing house, and its subsidiaries and sister companies. The move marks the first major instance of a promised international expansion at S&S since its acquisition by private equity firm KKR last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-06 04:00:00 UTC ]
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Hacker demands ransom from B.C. libraries after data breach

Libraries in B.C. have been targeted by a hacker who threatened to release user data if a ransom was not paid. The B.C. Libraries Co-operative said it was contacted by a hacker "attempting to extort payment" using private information taken from its servers. Continue reading at CBC

[ CBC | 2024-05-03 18:55:02 UTC ]
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Ryo Yamaguchi Named Publisher at Copper Canyon Press

Following the retirements of longtime copublishers George Knotek and Joseph Bednarik on May 1, the Port Townsend, Wash.–based poetry press—which turned 50 last year—has tapped its publicist to lead its operations moving forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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AANHPI consumers want better brand representation, Nielsen reports

As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News

[ ABC News | 2024-05-01 18:38:04 UTC ]
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