Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]

Other Publishing stories related to: 'Publishers Debate Pricing, Marketing Models For Apps'


FutureBook: libraries and publishers talk joint ventures

Collaboration between libraries and publishers in the only way forwards, panellists argued at The... Continue reading at The Bookseller

[ The Bookseller | 2013-11-21 00:00:00 UTC ]
More news stories like this |


Walkley: three key skills for the publishing future

George Walkley, head of digital at Hachette UK, has defined the three essential, bedrock skills... Continue reading at The Bookseller

[ The Bookseller | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing future #hachette uk


Baltimore Sun parent company reorganizes publishing unit

Tribune Co. announced a restructuring of its publishing business Wednesday to focus on its digital efforts and streamline operations, resulting in nearly 700 job losses across the Chicago Tribune, Los Angeles Times and six other daily newspapers. Continue reading at Baltimore Sun

[ Baltimore Sun | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chicago tribune #digital efforts #streamline operations #daily newspapers


Facebook Drives Massive New Surge Of Traffic To Publishers

Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent months #large range #wide variety


Premium Publishers See Hope in 'Native' Sponsorships

Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer. As display ad-buying becomes on the one ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #ad spending #growing faster


New publishing divisions for Macmillan Children's Books

Macmillan Children’s Books is creating two new publishing divisions—Macmillan Under... Continue reading at The Bookseller

[ The Bookseller | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #publishing divisions


Will states and consumers sue Apple over ebook prices?

This summer a judge ruled that Apple arranged a conspiracy with major publishers to raise ebook prices. Now Apple faces a class action lawsuit from plaintiff states and a consumer class. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook prices #judge ruled #major publishers #consumer class


How Self-Publishing Led Amazon to German Ebook Dominance

In Germany, where fixed price laws demand a level playing field, Amazon's KDP gave its self-published authors an edge when it came to ebooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors


Traditional Publishers Are Struggling as Buying Goes Automated

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co. and Time Inc. is already declining? All said so in their most rec ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #digital revenue #revenue stream


Tribune Publishing Cuts 700 Jobs as it Restructures

Tribune Co. chief executive officer Peter Liguori tells employees that “we have decided to unify the non-editorial functions of our publishing businesses,” but “creating these critical efficiencies and ensuring the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-editorial functions #publishing businesses


Alex Ferguson's errors join a grand publishing tradition

He hates making mistakes, but he's made an awful lot in his memoir. Luckily it's a venerable customIs there a special bad elf that creeps out in the pre-Christmas period to wreak havoc with would-be bestsellers? Novelist Helen Fielding and actor David Jason might be forgiven for thinking so,... Continue reading at The Guardian

[ The Guardian | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great care


No Game Without Drama: Slovenia’s Publishing Industry in Turmoil

With one of Slovenia's two major publishing conglomerates up for auction, the industry fears the worst; readers, meanwhile, have rallied around a surprise bestseller. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #surprise bestseller


Former Kate Spade Art Director Develops An Adorbs Book App For Kids

My Monster, by Julianna Goodman, bridges the divide between slick digital storytelling and homemade visuals.It's rare to see and "touch" things on the iPad screen that evoke the texture, color, and unpolished feel of real life. Fortunately, a new children's book app corrects that shortcoming,... Continue reading at Fast Company

[ Fast Company | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad screen #real life


Redundancies at Folio as model shifts

The Folio Society is going through its "biggest change in history", leading to the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #folio society #biggest change


Can Latin America’s Music Biz Still Teach Publishing Something?

The print book business in Latin America remains dominant, but digital is rising. Are there lessons to be learned from the music business? Several Argentine music pros weigh in. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #music business


Shoptalk: Welcome to the Newspaper Publisher's New World

For the past few years, newspaper publishers have prowled their buildings, asking why, and getting some amazing answers. Institutional knowledge is wonderful, but institutional resistance is intolerable. We must invoke a brilliant strategy to conquer ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #institutional knowledge


Inquirer/Daily News Publisher Bob Hall Keeps His Job

A judge on Thursday rejected a request to remove Robert J. Hall from his post as publisher of the company that owns the (Philadelphia) Daily News, Inquirer and Philly.com. Philadelphia Common Pleas Judge Patricia McInerney is still consideri ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
More news stories like this |


Wheelbarrow produces Shaun Tan app

An app has been produced for author-illustrator Shaun Tan’s latest title, Rules of Summer (... Continue reading at The Bookseller

[ The Bookseller | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest title


Publishing salaries ‘a big issue’

Publishers have defended their record as employers after claims that book industry employees are... Continue reading at The Bookseller

[ The Bookseller | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big issue


Derek Jeter, S&S Team to Launch Jeter Publishing

New York Yankees superstar shortstop Derek Jeter is joining with S&S to launch Jeter Publishing, an elaborate co-publishing partnership that will release picture books, middle-grade fiction, adult nonfiction, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #derek jeter #middle-grade fiction #adult nonfiction