Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]

Other Publishing stories related to: 'Publishers Debate Pricing, Marketing Models For Apps'


Personalised digital magazine app Flipboard aims for 150 million users

Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian

[ The Guardian | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad strategy


Should Major Publishers Change Their Core Mission?

Self-publishing sees traditional publishing as in denial about what readers want. But the problem isn't self-abnegation, it's capacity and mission. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core mission #problem isn


Maverick backs bedtime story app

A new story reading app will launch later this month with nine picture books from publisher... Continue reading at The Bookseller

[ The Bookseller | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books


Digital publishing: the experts' view of what's next

Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014.  I'm not being (completely) facetious, I mean more digitalness in all parts of the industry,... Continue reading at The Guardian

[ The Guardian | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iain pears #growing trend #kate wilson #nosy crow


Digital Publishing: All the News That's Fit to Pin

It’s not news that hard-pressed editors are being stretched in many different directions these days, but no challenges seem as complex and vexing at times as how to divvy up the resources to devout to social media. Facebook, Twitter, Instag ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


Russia is Now the World’s Third Largest Ebook Market

In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
More news stories like this |


New York Times Redesign Points to Future of Online Publishing

The last time The New York Times embarked on a wholesale redesign of its Web site, in 2006, the iPhone wasn't on the market. Tablets like the iPad were still years away. So the new design that The Times is unveiling Wednesday is generating mu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishing #web site


Publishers, libraries poke fun at the cold

The publisher Consortium Books posts its own video of hot water being tossed in the air in frigid weather, while a library recommends keeping a book at hand when it's cold outside. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot water


Guardian to raise cover price

Weekday and Saturday editions of newspaper to cost 20p more as the Times also increases price by same amountThe Guardian is to raise the price of its weekday and Saturday editions by 20p, following Monday's price rise for the Times.From 11 January, the Saturday edition of the Guardian will... Continue reading at The Guardian

[ The Guardian | 2014-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biannual magazine #john witherow


Why Don’t More Bookstores Stock Self-published Titles?

Bricks-and-mortar bookstores are missing a huge opportunity by failing to take advantage of the self-publishing revolution, argues Tanja Tuma. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar bookstores #huge opportunity #self-publishing revolution


Should Australian newspapers publish climate change denialist opinion pieces?

Should Australian newspapers, like Fairfax, publish opinion pieces that deny or seek to cast doubt on man-made global warming?Should Fairfax — or other media publishers — give a platform for climate change denialist opinion pieces?The most recent example is Fairfax publishing a piece by John... Continue reading at The Guardian

[ The Guardian | 2014-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effectively banned


January’s Top Reviews of Self-Published Books from BlueInk Review

This month’s starred reviews of self-published books includes a pair of notable new novels, one about dysfunctional childhood in Western and another about a busy single mother. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #starred reviews


Four iPad Stats Every Publisher Should Know

In late December, an eMarketer report confirmed that the long awaited mobile ad spend boom had finally arrived. Mobile, the report said, drove nearly all digital advertising growth in 2013. And the mobile pie is expected to grow by another $5 billion in 2014.For publishers looking to capitalize... Continue reading at Advertising Age

[ Advertising Age | 2014-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late december #$5 billion


Prices drop in post-Christmas bargains

Retailers are pushing ebooks and physical books with a series of discounts and offers in the... Continue reading at The Bookseller

[ The Bookseller | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical books


Byliner Publishes New Elmore Leonard Stories

The two stories were written in 1958 while the late writer was working at a Detroit-based advertising agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late writer


'Shelf-help' books set to fill publishers' coffers in 2014

New 'intellectually credible' self-improvement books set to outsell celebrity biographies in 2014Sir Alex Ferguson may have the coveted Christmas number one spot with the record-breaking sales of his memoir, My Autobiography. But not even celebrity memoirs are likely to match the publishing... Continue reading at The Guardian

[ The Guardian | 2013-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve made


The Greatest Magazine Ever Published

Last summer in a used bookstore, I happened on an enormous, bound volume of Life magazine, from July–September 1945. I opened to the very first story in the first issue, July 2, 1945. The headline read:   Continue reading at Slate

[ Slate | 2013-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #life magazine


‘Twas the Night before Christmas’ at the Book Publisher

Clement Clarke Moore's famous holiday poem re-imagined by a book publisher on a bit of a bender. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publisher


Ebooks: self-publish and be annotated

One might not be able to share an ebook, but it's possible to highlight and annotate them for all to see.There is a moment in The Confessions when Saint Augustine is astonished to find another scholar, Saint Ambrose, reading silently to himself. This quiet encounter 16 centuries ago might be... Continue reading at The Guardian

[ The Guardian | 2013-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library book


An app to check your cholesterol is the latest way smartphones are evolving into medical devices

On mobile phones, health, and fitness are rapidly becoming big business. The latest idea? A concept from researchers at Cornell which demonstrates how your phone could be used to check your cholesterol levels, no visit to the lab required. In a paper published in the medical technology journal... Continue reading at PC World

[ PC World | 2013-12-21 00:00:00 UTC ]
More news stories like this |