Publishers Can Now Use Video Ads Through Google’s AMP Pages

In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP (Accelerated Mobile Pages) Ads initiative, including the ability... Continue reading at 'AdWeek'

[ AdWeek | 2017-05-20 00:00:00 UTC ]
News tagged with: #publishers make #video ads #amp pages #developer conference

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Fresh Takes: Canadian Publishing 2014

Some of the highlights from this season are books that come at their subjects from fresh, unusual, or downright quirky angles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Palimpsest turns publisher with collections of Scottish writing

Scottish book production company Palimpsest is to become a publisher in its own right, with new... Continue reading at The Bookseller

[ The Bookseller | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scottish writing


The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global head #advertising sales #key elements


Hot off the Presses: Canadian Publishing 2014

Here’s a sampling of books that publishers in Canada are excited about this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Enthrill Partners with Walmart: Canadian Publishing 2014

It’s been a long time coming, but a made-in-Canada idea for bringing ebooks into bricks-and-mortar stores may have just arrived in the big league. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar stores


More Publishers Join Comixology’s DRM-Free Program

Digital comics marketplace Comixology, which launched a DRM-free program in July, announced that a second wave of 14 publishers will now allow their customers to download and store DRM-free copies of comics they have purchased. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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4 ways magazines are making video work

For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers


S&S Children’s to publish Amy Alward

Simon and Schuster Children’s Books has acquired a new title from Amy Alward, author and... Continue reading at The Bookseller

[ The Bookseller | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss children #schuster children


News Corp: Google is a 'platform for piracy' with 'cynical management'

News Corp, Rupert Murdoch's media behemoth, is the latest source of criticism of Google. Robert Thomson, the chief executive of the company -- responsible for the Times and the Sun in the UK as well the book publisher HarperCollins -- has written to the European Commission to complain that the... Continue reading at Betanews

[ Betanews | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #media behemoth #robert thomson #european commission #search giant #stifle competition


Chinese Publisher Brings Together Translators at New Event

The 1st International Communication Forum on Chinese Culture was held in Qingdao, China on August 24 and 25, bringing together dozens of translators and sinologists from all over the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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Wearables Present a Huge Challenge to News Publishers, and That’s a Good Thing

In the early 90s people balked at the idea of reading the news on a computer, yet if you looked at online services of the day (Compuserve and AOL), user demand would say otherwise. News was consistently among the top activity. Eventually that same demand drove Web 1.0 and by the time Web 2.0... Continue reading at Wired

[ Wired | 2014-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #good thing #online services


College Newspaper Drops Print, First to Operate Primarily on Publishing Platform Medium

Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer campus newspaper. It is the first ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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Publishers plead with twitchy social visitors to stay

As publishers continue to see more and more of their traffic coming from social referrers like Facebook and Twitter, they are increasingly forced to get creative about getting those readers to stick around on their sites -- to say nothing of coming back again. The post Publishers plead with... Continue reading at Digiday

[ Digiday | 2014-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers continue #coming back


Amarillo Globe-News Publisher Puts TV, Radio in Crosshairs

Local TV and radio broadcasters in Amarillo, Texas, consider yourselves on notice: the Amarillo Globe-News smells blood in the water and is coming after your business. That’s because Les Simpson, publisher of the Morris Communications-own ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-16 00:00:00 UTC ]
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Johnson Steps Down as Red Wheel/Weiser Publisher

Jan Johnson, who has led the group since November 2000, will become publisher emerita. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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You’re using analytics wrong: five mistakes publishers make with their data

What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday

[ Digiday | 2014-09-15 00:00:00 UTC ]
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Google Hires P&G's Top North America Media Executive

Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed... Continue reading at Advertising Age

[ Advertising Age | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #kantar media #key role #rising star


Brick Lane focus for publishers

Brick Lane continues to be a home of creativity, with the launch of independent publisher Brick... Continue reading at The Bookseller

[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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Publishers' portals look to inform authors

More than 700 authors and 75 agencies have registered for Random House’s Author Portal... Continue reading at The Bookseller

[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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Central American Publishers, Writers to Appear at Frankfurt Book Fair

Publishers from Guatemala, Honduras, Nicaragua, and Costa Rica will attend the Frankfurt Book Fair's International Rights Directors Meeting for the first time to showcase regional talent. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #costa rica