For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a few solutions and takeaways to that... Continue reading at 'AdWeek'
[ AdWeek | 2018-06-09 00:00:00 UTC ]
Facebook began testing a "breaking news" label for developing stories back in November, and now the social network is expanding the option to more publishers. Starting this week, the company says 50 more outlets in North America, Latin America, Europ... Continue reading at Engadget
[ Engadget | 2018-03-06 00:00:00 UTC ]
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Facebook is expanding its test of a breaking news tag to more than 50 publishers in North America, Latin America, Europe and Australia, and product manager Joey Rhyu shared some data from the social network's initial test run in a blog post. According to Rhyu, from Dec. 8 through Jan. 14, posts... Continue reading at AdWeek
[ AdWeek | 2018-03-06 00:00:00 UTC ]
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In some cases, interactions dropped by more than 50 percent month over month. The post Viral publishers see sharp engagement drops on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-02 00:00:00 UTC ]
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Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek
[ AdWeek | 2018-03-02 00:00:00 UTC ]
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A majority of top publishers continue to post live videos to Facebook each month, according to data from Socialbakers. The post Despite subsidies disappearing, some publishers see hope for Facebook Live post-algorithm change appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
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The publisher of Little Things blames Facebook's algorithm changes for the lifestyle website's closure. Continue reading at BBC World
[ BBC World | 2018-02-28 00:00:00 UTC ]
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Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news partnerships Campbell Brown announced in a blog post that the Facebook Journalism Project... Continue reading at AdWeek
[ AdWeek | 2018-02-28 00:00:00 UTC ]
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Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
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The first president to have a Twitter account thinks social media needs to change. In what was supposed to be an off-the-record speech at MIT’s Sloan Sports Analytics Conference on Friday, Barack Obama shared his concerns about how social media has un-united these states of ours. Libertarian... Continue reading at Fast Company
[ Fast Company | 2018-02-27 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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While most publishers are more preoccupied with plummeting traffic from Facebook, some quietly worry about Google’s propensity to show more and more information in its search results. The post Publishers warm to Google, but still worry about getting crowded out in search results appeared first... Continue reading at Digiday
[ Digiday | 2018-02-21 00:00:00 UTC ]
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"Publishers want to scare Facebook because there have been so many different gripes." The post ‘There’s an awful lot of showmanship’: Confessions of a publishing consultant on Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-16 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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"When I look at all the platforms, the biggest opportunity to grow audience and revenue is LinkedIn.” The post Publishers eye LinkedIn as Facebook’s reliability falters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
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Digiday Research conducted an online survey to see if Facebook's news feed algorithm would help or hurt publishers. The post Digiday Research poll: Facebook’s algorithm change isn’t all bad for publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-07 00:00:00 UTC ]
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Flipboard has begun a charm offensive, launching its first brand campaign as publishers are taking it more seriously as a referral traffic source. The post Flipboard cozies up to Facebook-weary publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-02 00:00:00 UTC ]
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These are the Facebook execs using Twitter to promote the social network and attack its critics. The post The Facebook execs who turn to Twitter for publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-01 00:00:00 UTC ]
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Push notifications have gotten more sophisticated as publishers try to build deeper direct connections with readers. The post Publishers eye push notifications in aftermath of Facebook news feed changes appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-31 00:00:00 UTC ]
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In this special Digiday guide, Digiday editors and reporters walk you through what to expect in the post-Facebook era. The post Download: The publisher’s survival guide for the post-Facebook era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-30 00:00:00 UTC ]
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