A year after launching comprehensive ABM solutions, Government Executive and SourceMedia share what they've learned. The post Publishers Are Riding the ABM Wave With Quality Over Quantity appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-02-07 00:00:00 UTC ]
The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday
[ Digiday | 2016-01-27 00:00:00 UTC ]
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What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and... Continue reading at Digiday
[ Digiday | 2015-10-20 00:00:00 UTC ]
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Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at Digiday
[ Digiday | 2015-09-10 00:00:00 UTC ]
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In Kushner's 12th book, 'Nine Essential Things I've Learned About Life,' he offers reasons to come back to religion for those who have walked away. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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Should bloggers be critical? It's an interesting question. I suppose it depends on who you feel reviews are for. While I'm happy to share positive reviews with authors, I think reviews are for readers not writers. I know of authors who say they've learned from reviews and can see they can be... Continue reading at The Bookseller
[ The Bookseller | 2015-08-18 00:00:00 UTC ]
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[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-17 00:00:00 UTC ]
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Sphere has bought two novels by actress and television presenter Denise Welch. In her first deal for the list, deputy publisher for Sphere fiction Maddie West acquired UK and Commonwealth rights in two books from Gordon Wise at Curtis Brown. Welch has starred in programmes including... Continue reading at The Bookseller
[ The Bookseller | 2015-06-06 00:00:00 UTC ]
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Upstart publishers in Iran are using ebooks and digital-only distribution as a way to circumvent government censors in Iran and reach willing readers. The post Publishers in Iran Use Ebooks to Circumvent Censors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-19 00:00:00 UTC ]
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Publishers in the Middle East describe how they are trying to get around daily challenges, in particular falling book sales, resulting from instability. The post Publishers in the Middle East Hustle to Cope with Instability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-15 00:00:00 UTC ]
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Facebook traffic is the new elixir of news publishers, but don’t write off The Drudge Report, a reliable traffic firehose since 1996. The Web 1.0 news aggregator sends millions of pageviews to publishers including The New York Times, Bloomberg and The Washington Post. Drudge outranks social... Continue reading at Digiday
[ Digiday | 2015-04-07 00:00:00 UTC ]
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On Tuesday, Scribd and Oyster both announced partnerships with Macmillan to bring new titles to their ebook subscription services. But how do all-you-can read platforms benefit publishers? The post Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why? appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-13 00:00:00 UTC ]
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Jesse Finkelstein and Trena White of Page Two, a publishing services firm in Canada reflect on what they've learned in their first year in business. The post How Publishing Traditions Inform Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-23 00:00:00 UTC ]
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New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-08-25 00:00:00 UTC ]
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StumbleUpon has been a mainstay of native advertising. But it's lost some of its luster with the rise of Facebook and Twitter. The post Publishers’ love-hate relationship with StumbleUpon appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-18 00:00:00 UTC ]
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By using images in tweets, publications like The Atlantic, Grantland, Slate and Wired are turning tweets into the kind of story previews readers already see on Facebook, the front page of a newspaper or in the contents section of a magazine.The post Publishers Get Traffic Boost From Twitter... Continue reading at Digiday
[ Digiday | 2013-11-13 00:00:00 UTC ]
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Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday
[ Digiday | 2013-10-25 00:00:00 UTC ]
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In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
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Ten years after, you wonder what we've learned. When the towers fell on September 11, Frank Rich wrote a moving column the following Sunday in the New York Times saying everything had changedthe "fat, daydreaming America" that feasted on reality shows like Survivor and Fear Factor, he said, "is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-08-19 00:00:00 UTC ]
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