Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise. “There are a number of things we don’t make direct revenue from, [that] we do because it helps our brand,” said Jamie Mottram of the USA Today Network. “Facebook Live is one example of that.” The post Publishers adopt Facebook Live, but struggle with monetization and discovery appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-09 00:00:00 UTC ]
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Facebook announced over $30 million in grants to organizations trying to help local news publishers. The post Facebook is funding more programs catering to local news publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-15 00:00:00 UTC ]
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Once a ghost town, Facebook Stories has gotten increasingly more attractive to publishers. The post ‘Efficient’: Publishers are recycling their Instagram efforts for Facebook Stories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-14 00:00:00 UTC ]
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Union inroads into media have many observers predicting a better long-term future for beleaguered newsroom employees. The post Rise in union activity is clashing with digital publishing’s business struggles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-17 00:00:00 UTC ]
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First Media decided to join Snapchat after the platform no longer required publishers to share only exclusive content. The post Viral publisher First Media joins Snapchat with repurposed Facebook video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook. The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-21 00:00:00 UTC ]
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Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-14 00:00:00 UTC ]
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Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia. Product... Continue reading at AdWeek
[ AdWeek | 2018-11-01 00:00:00 UTC ]
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The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
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The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-26 00:00:00 UTC ]
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New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
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A Moreno Valley man wanted by police in connection with a double homicide in Nevada and a shooting in Southern California was arrested Wednesday after a chase and shootout with deputies that he livestreamed on Facebook. San Bernardino County sheriff’s deputies arrived at the scene of a shooting... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-18 00:00:00 UTC ]
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A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-17 00:00:00 UTC ]
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As part of the Louisville Story Program, Iroquois High School students in Louisville, Ky., hailing from Cuba, Pakistan, Iraq, Africa, and the United States collaborated on a book of personal essays. The result? A book filled with stories of love, fear, and triumph. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-10-16 00:00:00 UTC ]
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Hundreds of jobs at risk with parent company owing £6m and administration loomingUnilad, one of the biggest publishers on Facebook, has gone into administration, putting hundreds of jobs at risk and casting doubt on whether outlets that rely on the social media platform for distribution can... Continue reading at The Guardian
[ The Guardian | 2018-10-04 00:00:00 UTC ]
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Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
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Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
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Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-18 00:00:00 UTC ]
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Snapchat is launching a new feature with 26 publishers including CNN and NBC Sports. And unlike a lot of platform features, it doesn't require a ton of resources. The post A new Snapchat feature lets publishers create live stories out of users’ posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
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Facebook confirmed that it is running a test with five publishing partners, including BuzzFeed, enabling them to test up to four different versions of organic posts and determine which is performing best. Lucia Moses of Digiday reported that publishers in the test group can create up to four... Continue reading at AdWeek
[ AdWeek | 2018-08-31 00:00:00 UTC ]
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