Publisher Reach on Facebook Is Down 42%

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the past few months. The social analytics company examined 3,000 Facebook pages, most of which are publishers who have a collective annual impression count of around 500 billion reaching 600 million unique users. And what it found might be a bit depressing to all the hard working journalists of the world: In May, publishers produced around 550,000 posts that went through SocialFlow's platform—up from 470,000 in April—but overall reach from January to May was down 42 percent per post. That's a "pretty notable drop," said SocialFlow CEO Jim Anderson. "We said, wait a minute, if the reach is staying flat but the posts are going up, the only possible conclusion there is that my reach per post is going down," he said in an interview. According to SocialFlow data, total media reach across all pages had been steadily increasing from June 2015 through January 2016. And while post counts have continued to go up—now more than double the 220,000 count in June 2015—reach per post peaked in January at nearly 120,000. "It's hard to look at that data and say that doesn't hurt publishers, right?" Anderson said. "It's a 42 percent drop in the reach per post. It's hard to objectively look and say,... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-04 00:00:00 UTC ]
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Wink Publishing launches for budding authors

Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 15:58 A husband-and-wife team has launched an e-publishing company for new authors. Cornwall-based lawyers Nigel and Abbie Flanagan are calling on unpublished writers to submit the first 50 pages of their work to Wink Publishing.... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Publishers gloomy on Borders' turnaround plan

Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 09:05 US publishers have dismissed Borders' recovery plan, which includes revamped stores and increased online sales, as unrealistic and are increasingly gloomy about its future. The New York Times reports Borders senior... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Coronet to publish Tess Daly fiction

Written By: Charlotte Williams Publication Date: Tue, 05/04/2011 - 16:11 Coronet will publish "Strictly Come Dancing" presenter Tess Daly's first sashay into fiction, having acquired The Camera Never Lies by the TV host. Editor Charlotte Haycock acquired British Commonwealth rights to the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Big Green Bookshop reaches 96% of its financial target

Written By: Lisa Campbell Publication Date: Tue, 05/04/2011 - 08:28 The Big Green Bookshop is celebrating after achieving 96% of its path to financial safety. The indie retailer based in Wood Green, north London, sent out a mass appeal to its customers a month ago asking them to buy one extra... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
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Shelley becomes publisher amid LB promotions

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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A Young (and Very Ambitious) Group of Publishers

The current crop of Russian publishers is collectively on the young side, many of them born shortly before the dissolution of the Soviet Union in 1991. Then, teething problems were many and the growth path rocky at times. But today these publishers produce nearly 120,000 new titles per year,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Historian Weir's backlist to be published digitally

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 13:02 Cornerstone and Vintage are planning to release historian Alison Weir's backlist in ebook format for the first time. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Publishers "buoyant" at Bologna fair

Written By: Benedicte Page Publication Date: Fri, 01/04/2011 - 14:45 An upbeat Bologna Book Fair this week saw a strong US presence and a notable upturn from the past two cautious years, with publishers willing to buy, albeit selectively. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Alex and Aki's Ideas in Food: A new book brings technological cuisine within reach of the everyday cook.

As you may have heard, the cookbook sensation of the season, if not the decade, is Modernist Cuisine, a six-volume magnum opus on contemporary cooking principles that will set you back roughly $500. Self-published by Nathan Myhrvold—the genius founder of Microsoft's research division,... Continue reading at Slate

[ Slate | 2011-04-01 00:00:00 UTC ]
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Agents warn publishers over digital rates

Written By: Philip Jones and Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:50 Literary agent Sonia Land has warned book publishers they will lose control over authors’ digital backlists unless they improve their royalty offer. Land this week announced her decision to publish 100 of... Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Sphere to publish Judy Finnigan

Publication Date: Fri, 01/04/2011 - 08:35 Judy Finnigan, one half of publishing phenomenon Richard and Judy, is to publish her long-rumoured first novel with Sphere. Catherine Burke, Sphere editorial director, signed world rights to two titles from Luigi Bonomi. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Content Aggregator Zite Comes Under Fire From Publishers

Zite, the app that gathers content according to a user’s interests and behaviors to form a personalized web magazine, has run into legal issues abound from major publishers such as Washington Post, Associated Press, Getty Images, Time and Dow Jones. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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Transworld to publish scratch and sniff title

Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:10 Transworld is to publish a limited edition scratch and sniff version of Dirty Tricks by Jo Carnegie. Managing director Larry Finlay said: "This is a new move for us and it's certainly been a challenge for our production... Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Fourth Estate to publish next Tan novel

Written By: Graeme Neill Publication Date: Wed, 30/03/2011 - 14:55 Fourth Estate will publish the latest novel by The Joy Luck Club author Amy Tan after HarperCollins bought The Valley of Amazement. Publication date for the novel is expected to be autumn 2012. Daniel Halpern, president and... Continue reading at The Bookseller

[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Profit up at Jonathan Goodman Publishing

Written By: Katie Allen Publication Date: Mon, 28/03/2011 - 15:31 Profit before tax at Jonathan Goodman Publishing, the parent company of Carlton Books Ltd and Andre Deutsch Ltd, has increased by 72% to £1.6m. The figures, for the year to end December 2010, also show turnover is up 6% to... Continue reading at The Bookseller

[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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Media Decoder: Self-Publisher Signs Four-Book Deal With St. Martin's

Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed a deal with St. Martin's Press. Continue reading at The New York Times

[ The New York Times | 2011-03-24 00:00:00 UTC ]
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Stacey International and Capuchin relaunch as Stacey Publishing

Written By: Charlotte Williams Publication Date: Thu, 24/03/2011 - 15:31 Independent publisher Stacey International and its imprint Capuchin Classics have launched a new company, Stacey Publishing, with fresh financial backing. It will be headed by m.d. Patrick Kelly, previously part-time... Continue reading at The Bookseller

[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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E-book sharing: Amazon and book publishers' stupid attempts to curtail lending sites.

As convenient as they are, I've long worried about the many ways in which ebook purveyors restrict readers' rights. You can't resell the books you purchase for the Amazon Kindle, and you can't read them on most other e-readers. We also don't really own ebooks in the same way we own... Continue reading at Slate

[ Slate | 2011-03-23 00:00:00 UTC ]
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Implementing a Mobile Strategy as an Independent Publisher

A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Cader and Shatzkin ready Publishers Launch

Written By: Bookseller Staff Publication Date: Tue, 22/03/2011 - 16:40 Two of US publishing's leading commentators are moving into the conference business with Publishers Launch Conferences, which will "convene up to eight events in four cities over the next year", including New York, San... Continue reading at The Bookseller

[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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