PTC Influencer Marketing Breakfast: Meet our Panelists

The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]

Other Publishing stories related to: 'PTC Influencer Marketing Breakfast: Meet our Panelists'


Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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CI2023: Trends in the Children’s Book Market

Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #growth opportunities #middle grade #children’s book


The Audiobook Market, and Revenue, Keeps Growing

The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook market #double-digit growth #audiobook sales #audiobook


ABA Meetings Highlight Membership Growth, Strategic Plans

During its annual meeting and community forum, ABA leaders pointed to steady growth in membership over the last three years and outlined plans to deal with new issues, including book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual meeting


How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | News stories tagged with: #podcast network #digital media


AAP Meeting Looks at Publishing During a 'Dicey Time'

Publishing is facing its severest set of challenges in a generation, experts noted at this year's AAP annual meeting: book bans, the lack of diversity, climate change, and “unrelenting” challenges to copyright. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book bans #climate change


Meet the owners of the newest bookstore in Brooklyn.

Forty years ago, my not-yet-gentrified neighborhood in Brooklyn had one bookstore, Mostly Books. When the owner retired, it became a video store (RIP Cousins). Then it was derelict, then it was councilman’s office, and now it’s (obviously) a real estate office. But in all those years, a... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-08 15:00:19 UTC ]
More news stories like this | News stories tagged with: #bookstore


2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #flat compared #print books #nielsen #print book


New Leaf Literary & Media Evolves Team to Meet Changing Industry Demands

The New York City-based literary agency announced three new director-level promotions among several new hires and staff changes across the agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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BPG Promotes Three in Retail, Marketing Roles

Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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Ann Patchett: Author, Bookstore Owner, and BookTok Influencer

“I have only the vaguest understanding of what TikTok is,” Patchett insists. And yet she and her bookstore, Parnassus Books, have become microcelebrities on the app thanks to the shop's savvy marketing manager, Sarah Arnold. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore owner #ann patchett #parnassus books #bookstore


The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
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Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | News stories tagged with: #challenges appeared #major shift #american culture


Granta’s Best of Young British Novelists – meet the class of 23

From Kazuo Ishiguro to Zadie Smith, Granta’s list has been spotlighting future stars since 1983. Four decades on, what does its evolution says about our literary landscape?Last month, a reformed Glaswegian gang member, a former personal trainer and a Booker prize winner all glammed up for a... Continue reading at The Guardian

[ The Guardian | 2023-04-15 08:00:36 UTC ]
More news stories like this | News stories tagged with: #derek owusu #eleanor catton #roll call #literary giants #pat barker #julian barnes #ian mcewan #salman rushdie #hanif kureishi #sarah waters #kamila shamsie #timely moment #literary world #literary magazine #novelists


Emirates Publishers Association at London Book Fair: Seven Presses Ready for Rights Meetings

The Emirates Publishers Association's member presses have had 'hundreds of works translated into 27 languages,' says Rashid Al Kous. (Sponsored) The post Emirates Publishers Association at London Book Fair: Seven Presses Ready for Rights Meetings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-14 12:55:15 UTC ]
More news stories like this | News stories tagged with: #rights meetings #publishers association's #publishers association


Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
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Authors Guild Meets with Legislators Over Generative AI Concerns

The Guild led a coalition of creative groups who spent a week lobbying lawmakers for legal guardrails against generative artificial intelligence programs and educating them on potential harms posed by such programs on literary and creative industries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #creative industries


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
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Braving a blizzard to meet the most promising (and most offline) young writer in the West

In a writer-as-brand era, Taylor Koekkoek's obscurity is almost as refreshing as the hilarious, stealthily profound stories in his debut, 'Thrillville, USA.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-22 13:00:29 UTC ]
More news stories like this | News stories tagged with: #young writer