PTC Influencer Marketing Breakfast: Meet our Panelists

The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]

Other Publishing stories related to: 'PTC Influencer Marketing Breakfast: Meet our Panelists'


Frankfurt’s Guest of Honor Spain Meets With Madrid’s Press

As many as 450 Spanish works may be published in translation by the October 19 to 23 run of Frankfurter Buchmesse this year. The post Frankfurt’s Guest of Honor Spain Meets With Madrid’s Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-14 14:54:56 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #frankfurter buchmesse


Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market

'We remain committed to our customers in China," an Amazon spokesperson says, although Kindle sales will end June 30, 2023. The post Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-02 19:53:43 UTC ]
More news stories like this | News stories tagged with: #kindle sales #chinese market #kindle


Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
More news stories like this | News stories tagged with: #expanded version #digital media


U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #barnes noble #selling books


Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american library


Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen


How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | News stories tagged with: #book publishing #book industry


United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
More news stories like this | News stories tagged with: #strong performance #kristen mclean #book market


London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
More news stories like this | News stories tagged with: #subscriptions appeared #print book #digital books


Meet the P.I. who helped unlock key testimony in a sexual assault case

In the masterful "Tell Me Everything," Erika Krouse explores her uncanny ability to elicit candor, even from perfect strangers. Continue reading at The Washington Post

[ The Washington Post | 2022-03-29 11:00:29 UTC ]
More news stories like this | News stories tagged with: #perfect strangers


Bologna Is Back: Brisk Programming, Meetings, Awards

The third day of its 2022 run saw Bologna Children's Book Fair catch its in-person stride with wall-to-wall activity. The post Bologna Is Back: Brisk Programming, Meetings, Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-23 17:55:41 UTC ]
More news stories like this | News stories tagged with: #awards appeared #bologna children #post bologna #children's book


Historical Fiction, Meet True Crime

Dig into these historical fiction titles that take inspiration from true crime. Continue reading at Book Riot

[ Book Riot | 2022-02-27 11:32:00 UTC ]
More news stories like this | News stories tagged with: #true crime #historical fiction


Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market

Interview:  A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
More news stories like this | News stories tagged with: #rights edition #book market


Political Satirist And 'Wait Wait... Don’t Tell Me!' Panelist P.J. O'Rourke Dead At 74

The prolific author re-fashioned the irreverence and “Gonzo” journalism of the 1960s counterculture into a distinctive brand of conservative and libertarian commentary. Continue reading at The Huffington Post

[ The Huffington Post | 2022-02-16 05:08:02 UTC ]
More news stories like this |


Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram content group


Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with: #business model #learning curve #small businesses #digital media


Art reflects how we see women; now women are influencing how we see art

Art historian Catherine McCormack reflects on women as art subjects, makers and curators. Continue reading at The Washington Post

[ The Washington Post | 2022-01-14 13:00:18 UTC ]
More news stories like this |


NPD BookScan: US 2021 Market Unit Volume Up 9 Percent

Print book sales by volume in the United States was the highest ever recorded by NPD BookScan, with adult fiction as the leading growth category. The post NPD BookScan: US 2021 Market Unit Volume Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-11 03:46:38 UTC ]
More news stories like this | News stories tagged with: #adult fiction #print book


RBmedia Enters the German Audiobook Market

RBmedia has entered the German audiobook market using a two-step approach: forming RBmedia Verlag and acquiring German audiobook publisher ABOD to supply titles to the new unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook