PTC Influencer Marketing Breakfast: Meet our Panelists

The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]

Other Publishing stories related to: 'PTC Influencer Marketing Breakfast: Meet our Panelists'


Sponsored Content: how on-demand printing can help publishers break into new markets

Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller

[ The Bookseller | 2021-03-14 04:55:45 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishers break #publishing industry


Meet BISG's Kris Kliemann

In a week-long series, 'PW' talks with the chairs of BISG's five committees. We conclude the series today with Kris Kliemann, president of Kliemann & Company, a firm that advises clients on all rights-related issues. As chair of the BISG rights committee, Kliemann discusses why everyone in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #meet bisg #week-long series


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers


Meet the forgotten rebels and quiet revolutionaries of women’s history

From rights advocates to scientists, Rosalind Miles pulls female pioneers out of obscurity. Continue reading at The Washington Post

[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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Russian Market Looks to Children’s Books for 2021 Growth

Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
More news stories like this | News stories tagged with: #russian market #book publishers #children's book


International markets showed mixed response to pandemic in 2020

While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:03:16 UTC ]
More news stories like this | News stories tagged with: #major boost #publishing industry


Sourcebooks Forms E-Commerce and Online Marketing Department

The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #retail partners


Meet the bookstore owner behind National Black Literacy Day.

Chicago’s only Black woman-owned bookstore opened in the summer of 2019. Over the past two years, Semicolon has served as a vital and vibrant cultural hub and gallery space. Last summer, as the coronavirus began to tear through our country and small businesses had to close their doors, Semicolon... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-12 16:25:48 UTC ]
More news stories like this | News stories tagged with: #bookstore owner #small businesses #bookstore


Léna Situations, Upstart French Influencer, Is Rattling the Literary Lions

The social media star known as Léna Situations, 23, had a pretty eventful 2020. She racked up millions of followers, became a best-selling author — and attracted criticism from the Paris book world. Continue reading at The New York Times

[ The New York Times | 2021-02-03 16:55:22 UTC ]
More news stories like this | News stories tagged with: #literary lions #attracted criticism #best-selling author


Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategy #macmillan publishers #data analysis #web development #macmillan


Bloomsbury predicts annual profit 'well ahead' of market expectation

In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 02:27:52 UTC ]
More news stories like this | News stories tagged with: #market expectation #trading update #annual revenue #bloomsbury


Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


Meet the book club that’s helping to quickly vaccinate its town

The Fabulous Ladies Book Club has shown that immunization efforts aren’t just about getting shots into arms. Continue reading at The Washington Post

[ The Washington Post | 2021-01-26 12:00:00 UTC ]
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BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | News stories tagged with: #2% rise #5% increase #books sold #nielsen bookscan


ALA 2021 Virtual Midwinter Meeting Gets Underway

First Lady Jill Biden, Author Ibram X. Kendi, and Amanda Gorman, the Inaugural Youth Poet Laureate of the United States who stole the show at President Biden's inauguration this week, are among those scheduled to speak at the 2021 ALA virtual Midwinter Meeting, which runs through Tuesday,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
More news stories like this | News stories tagged with: #author ibram #amanda gorman #president biden


Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


Oseman's boy-meets-boy love story greenlit for Netflix series

Netflix has greenlit a YA drama series produced by See-Saw Films based on Alice Oseman’s Young Adult graphic novel series Heartstopper, published by Hodder Children’s Books. Continue reading at The Bookseller

[ The Bookseller | 2021-01-20 20:54:50 UTC ]
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A different Calibre: audiobook charity shares how it is meeting growing demand

North London-based charity Calibre Audio's Emma Scott talks to us about how it has navigated the boom in the audio sector to continue fulfilling it mission to provide free audiobooks to those with a print disability. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 13:02:19 UTC ]
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Plenty of overhead in this market: Betting on drone races

In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News

[ ABC News | 2021-01-08 16:43:45 UTC ]
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