PTC Influencer Marketing Breakfast: Meet our Panelists

The first PubTech Connect Breakfast Panel will cover a topic that is changing book marketing. Meet our moderator and several of our esteemed panelists. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]

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W F Howes bolsters editorial team to meet audiobook demand

Audiobook and large print publisher W F Howes is boosting its editorial team to “bolster” its acquisitions programme. Continue reading at The Bookseller

[ The Bookseller | 2017-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial team


Meet the 2017 Folio: 100

From content connoisseurs to dynamic disruptors, marketing masters, revenue generators, and visionaries—the Folio: 100 intersects consumer, b-to-b, regional, enthusiast and association publishing—big and small. The post Meet the 2017 Folio: 100 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-04 00:00:00 UTC ]
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European Publishing Associations on Geo-Blocking, Ebooks, and the Digital Single Market

On the European Commission's geo-blocking regulations for ebooks, the Italian, Greek, French, and European publishing associations issue words of caution. The post European Publishing Associations on Geo-Blocking, Ebooks, and the Digital Single Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission


Children's book marketing competition launches

Children’s book publicists are being called on to submit a low-budget marketing campaign they are proud of to a competition. Continue reading at The Bookseller

[ The Bookseller | 2017-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publicists


Meet the Editor: Erroll McDonald

McDonald talks about his 40 years at Random House, where he's edited Toni Morrison, Salman Rushdie, Nicolas Sarkozy, and others. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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‘Grand Central Market Cookbook’ Lifts Veil on L.A. Food Scene

'The Grand Central Market Cookbook' takes readers into the iconic Los Angeles market for food that, as one of the book's authors put it, offers "a peephole" into the city's culinary scene at large. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #takes readers


North American Comics Market Hits $1.085 Billion in 2016

Led by $590 million in sales of book-format graphic novels, the combined graphic novel and comics sales in North America grew 5% to $1.085 billion in 2016, according to a joint estimate by industry news sites Comichron and ICv2.com. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
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Piatkus to publish 'Bridget Jones meets Neil Gaiman' love story

Piatkus has signed debut author Nicola Mostyn’s first novel - a fantastical story about love, pitched as "Bridget Jones by way of Neil Gaiman", to publish on Valentine's Day 2018. Continue reading at The Bookseller

[ The Bookseller | 2017-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #love story #bridget jones #neil gaiman


Irish market returns to fortune

A print recovery in the past two years has somewhat slowed in 2017, with the Irish market sporting a bestseller-shaped hole. Continue reading at The Bookseller

[ The Bookseller | 2017-06-30 00:00:00 UTC ]
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Marketers’ “Customer Experience” Chorus is Good News for Publishers

A commitment to serving readers above all else has, arguably, never been more lucrative. The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-28 00:00:00 UTC ]
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Bookwire’s Spanish Markets Footprint: Selling More Ebooks ‘In the Jet Stream’

'Global vision, local service' is how Bookwire has pushed deep into its Latin American expansion after success in Germany and Spain. The post Bookwire’s Spanish Markets Footprint: Selling More Ebooks ‘In the Jet Stream’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-22 00:00:00 UTC ]
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4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble

Instagram last week introduced a clearer way for users to determine when posts by influencers or publishers are the result of commercial relationships with the businesses they are posting about. The Facebook-owned app said users will see demarcations that read "paid partnership with" on such... Continue reading at AdWeek

[ AdWeek | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial relationships #paid partnership #couple months


Frankfurt’s ‘The Markets’ Conference: France, India, Southeast Asia, UK, USA

Frankfurt Book Fair's 'The Markets' conference explores an industry that keynote speaker Andrew Wylie says stands 'at odds with the nationalist agenda.' The post Frankfurt’s ‘The Markets’ Conference: France, India, Southeast Asia, UK, USA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-20 00:00:00 UTC ]
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Germany’s 2016 Book Market Report: ‘Stable Amid Transformation’

Even as German booksellers see online efforts pay off, consumption patterns are weaker, says a new report: 'A truly distressing drop in customer frequency." The post Germany’s 2016 Book Market Report: ‘Stable Amid Transformation’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-15 00:00:00 UTC ]
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Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #conference hears #bbc worldwide


Shukla: diversity 'is not a marketing trend'

Diversity is not a "marketing trend” and publishers should not "dehumanise" readers or black, Asian and minority ethnic (BAME) authors, Nikesh Shukla told delegates to The Bookseller's Marketing and Publicity Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Meet our new U.S. Poet Laureate, Tracy K. Smith

Tracy K. Smith is a highly accomplished poet (she has a Pulitzer Prize), but at 45, she's several decades younger than many recent US poets laureate Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-06-14 00:00:00 UTC ]
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Hodder & Stoughton scoop Marketing Team of the Year

Hodder & Stoughton has been crowned Marketing Team of the Year for its "consistently high standard" of campaigns run over the past 12 months. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Liveblog: Marketing & Publicity Conference 2017

The Bookseller Marketing & Publicity Conference 2017 takes place on Tuesday 13th June. Follow along here. Continue reading at The Bookseller

[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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Meet The New Breed Of Activist Investors Who Are Trying To Give Silicon Valley A Conscience

Arjuna Capital, which went to Facebook’s and Google’s recent shareholder meetings with proposals for gender equity disclosure, is the most visible of these firms. Last Thursday, hundreds of Facebook shareholders at the company’s annual meeting in Menlo Park, California listened politely as top... Continue reading at Fast Company

[ Fast Company | 2017-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook shareholders #annual meeting #menlo park #performance metrics