The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
News tagged with:
#programmatic advertising
#news sites
Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday
[ Digiday | 2023-04-07 15:17:55 UTC ]
More news stories like this | News stories tagged with:
#digital media
Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic ads
#open market
#significant portion
#publishers make
Are publishers acquiring fewer LGBTQ+ and diverse books in the wake of rising censorship? This week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-03-24 10:40:00 UTC ]
More news stories like this | News stories tagged with:
#diverse books
#literary agents
When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
With air travel rebounding as pandemic restrictions ease, Toronto’s Pearson International Airport is busier than ever — but it’s been a rocky restart with flight delays and cancellations, long lines and lost luggage. CBC News gets an inside look... Continue reading at CBC
[ CBC | 2023-03-10 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#march break
#busiest airport
#flight delays
#cbc news
#pearson
Trolling of News Breakfast host over her outfit reported by the media outlets with screenshots and abusive tweetsLATEST: ABC host Lisa Millar admits anger but also hope after news sites republish ‘foul’ online abuseGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-03-07 03:08:44 UTC ]
More news stories like this | News stories tagged with:
#news stories
#daily mail
#media outlets
#free app
#news corp
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
More news stories like this | News stories tagged with:
#business development
#ad dollars
#digital media
Media mogul’s admission in Dominion Systems election case that he let cable network broadcast falsehoods stuns observersIn his 71 years as a media executive, Rupert Murdoch has proved himself to be a grand master in the arts of survival. He has weathered bruising battles with British trade... Continue reading at The Guardian
[ The Guardian | 2023-02-28 21:09:35 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#media mogul
#news corp
The SMH and the Age’s Peter Falconio story made headlines around the world but quickly fell apart, while the Weekend Australian stuck to safer ground with a flattering profile of its own starFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free... Continue reading at The Guardian
[ The Guardian | 2023-02-24 14:00:26 UTC ]
More news stories like this | News stories tagged with:
#world exclusive
#free morning
#weekly beast
#latest updatesget
#free app
#exclusive story
#daily mail
#guardian australia
#news corp
After almost hitting the 100-day mark on the picket line, HarperCollins Union members (UAW 2110) have agreed to a tentative deal with management. According to this tweet, yesterday, employees expect to return to work on February 21. Big News!!! We have voted to ratfiy the contract and will be... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 16:54:37 UTC ]
More news stories like this | News stories tagged with:
#tentative deal
#harpercollins union
#picket line
#big news
#harpercollins
Reduced ad spends due to rising inflation and higher interest rates have battered Rupert Murdoch’s media conglomerateMedia conglomerate News Corp said on Thursday that it would cut 1,250 jobs after it missed estimates for second-quarter earnings due to weakness in its news and digital real... Continue reading at The Guardian
[ The Guardian | 2023-02-09 22:30:39 UTC ]
More news stories like this | News stories tagged with:
#marketing spend
#york post
#major publishing
#news corp
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with:
#performance marketing
#told adweek
#publisher announced
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with:
#football season
#digital content
For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly... Continue reading at Engadget
[ Engadget | 2023-02-03 18:00:31 UTC ]
More news stories like this | News stories tagged with:
#knowledge workers
#digital distribution
#data privacy
#data protection
#end user
#terrible things
#digital media
No, kids CAN'T get the books being banned at libraries and bookstores, Mr. King. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-01-27 11:40:00 UTC ]
More news stories like this | News stories tagged with:
#stephen king
#open letter
#libraries
Shares of the digital media company have been struggling since it went public in a SPAC deal in late 2021. If you’re an owner of BuzzFeed stock (Nasdaq: BZFD), the last 24 hours have been very good for you. Yesterday, the stock soared thanks to news that BuzzFeed was partnering with OpenAI to... Continue reading at Fast Company
[ Fast Company | 2023-01-27 08:45:00 UTC ]
More news stories like this | News stories tagged with:
#spac deal
#generate content
#separate deal
#digital media
Rachel Wightman, the author of 'Faith and Fake News: A Guide to Consuming Information Wisely' (Eerdmans, May), emphasizes the importance of fact-checking as an expression of faith in online spaces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-25 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
News Corp, one of his companies, said Rupert Murdoch had determined that a merger was “not optimal for shareholders of News Corp and Fox at this time.” Continue reading at The New York Times
[ The New York Times | 2023-01-25 00:02:52 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#news corp
Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
More news stories like this | News stories tagged with:
#ad business
#paying $1
#usa today
#conde nast
As the union approaches its 50th day on strike, union representatives are aiming to put pressure on the publisher’s parent company to settle the strike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#put pressure
#news corp