Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It&rsquo;s human nature to be hopeful about what&rsquo;s new, especially if the emerging numbers on recent perfo ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
News tagged with: #programmatic advertising #news sites

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The Daily Is A Top News App But Download Complaints Soar

While its probably not surprising given the buzz around the launch of News Corp.s tablet-only publication, but The Daily is currently #1 in Top Apps and #1 in News Apps, according to topappcharts.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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Murdoch's iPad-Ready The Daily Debuts: 5 Things to Know

Can The Daily save journalism? The iPad-friendly e-newspaper officially rolls off the press (kinda) Wednesday. Here are five things to know about the News Corp. and Apple endeavor. Continue reading at PC World

[ PC World | 2011-02-02 00:00:00 UTC ]
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No Dead Ends: Creating the Modern Web Site

While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #back seat #reach readers #daily basis #digital strategies

Web Site "Fans" Worth 50x as Much as "Fly-Bys"

If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic. Continue reading at Folio Magazine