Unit sales of print books from outlets that report to Nielsen BookScan increased 2.8% in 2015 over 2014, marking the second consecutive year that print units posted annual gains. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
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Laura Martin is the capacity planning manager at highly renowned Clays Printing. She tells me about what it's like to work for a printer and it's a nice change to have a related industry take the spotlight. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Convenience and drug stores, craft and women's magazines suffer the worst declines as North American revenues dip below $2.5 billion. The post Newsstand Sales Fell 16 Percent in 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Following a 2015 in which bookstore sales rose 2.5%, sales in the segment rose 3.8% in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-15 00:00:00 UTC ]
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Print-lovers, rejoice! At a tech festival, no less: The Onion, which stopped publishing a print edition in December 2013, is returning to print for one issue only as part of a partnership with Yoplait's Plenti Oatmeal Meets Greek Yogurt, starting with distribution at South by Southwest... Continue reading at Advertising Age
[ Advertising Age | 2016-03-14 00:00:00 UTC ]
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Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday
[ Digiday | 2016-03-10 00:00:00 UTC ]
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Apple suffered a final defeat in its legal fight with the US Justice Department over ebooks this week, when the Supreme Court refused to hear the company's appeal. Continue reading at Stuff
[ Stuff | 2016-03-09 00:00:00 UTC ]
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If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
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On the first day of Digital Book World, the children's market focused on gains and print loyalty, and workshops explored the digital development of sales and audience. The post ‘The Persistence of Print’ at Digital Book World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
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Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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Formerly regional sales director, Joe Murray has been promoted to associate publisher at Publishers Weekly, while Julia Molino joins the company as regional sales director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
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Sales of adult ebooks dropped 22.0% in the month, compared to same period last year, according to figures released by the Association of American Publishers through its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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The ways in which audiences—and advertisers—interact with magazine brands are changing, and engagement and affinity are key. The post BPA Aims to Measure Print Engagement with New “Shoppability” Report appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-01 00:00:00 UTC ]
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The bookseller will sell limited-edition, exclusive versions of graphic novels with variant covers at its stores around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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ALM says the legal magazine's readers have left print for digital, so it must do the same. The post InsideCounsel Folds Print Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-26 00:00:00 UTC ]
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Revenue in Houghton Mifflin Harcourt Trade division rose 1%, to $164.9 million, in 2015, but its net loss increased to $7.1 million from $2.9 million in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-25 00:00:00 UTC ]
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New titles by Karen Kingsbury and the archeologist behind the History Channel’s ‘Bible Secrets Revealed’ are among the most-anticipated religion and spirituality books publishing in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-24 00:00:00 UTC ]
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Special-interest publisher looks to expand media business by covering the growing UAV industry in print. The post Kalmbach Expands Drone360 with Bimonthly Print Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-23 00:00:00 UTC ]
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Harper Lee's death last Friday has prompted a sharp upturn in sales of To Kill a Mockingbird and Go Set a Watchman for Amazon, Waterstones and Foyles. Continue reading at The Bookseller
[ The Bookseller | 2016-02-23 00:00:00 UTC ]
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