Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary to the unsolicited praise and... Continue reading at 'AdWeek'

[ AdWeek | 2019-06-19 16:15:54 UTC ]
News tagged with: #ad buys #instagram feed #print media

Other Publishing stories related to: 'Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys'


Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek

[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-water mark #david rittenhouse #neo@ogilvy #active users


Ingram Expands Printing Offerings

Ingram is expanding the scope of the printing services it is offering to publishers through the launch of a program it is calling Life Print. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-24 00:00:00 UTC ]
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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketers #ed nawotka


Digital Pioneer Goes Back to Print: No Ebook of Stephen King’s Latest

Despite his early support for ebooks, Stephen King latest novel, Joyland will be published in print only, with no digital version anticipated. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #early support


Rushdie, Fagan, Gunn on James Tait Black shortlists

Salman Rushdie and Jenni Fagan are among the authors shortlisted for the £10,000 James Tait... Continue reading at The Bookseller

[ The Bookseller | 2013-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #salman rushdie #jenni fagan #authors shortlisted


Century buys Washington DC-set crime novel

Century has acquired a crime novel set in 1990s Washington DC by US author Neely Tucker. Jack... Continue reading at The Bookseller

[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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Free The Press Campaign Trying To Raise $660 Million To Buy Tribune Co.

The folks at The Other 98% really, really don't want to see the Koch brothers to buy the Tribune Company. The non-profit organization has launched a fundraising campaign on Indiegogo to make a bid for the publishing company, which owns the Chic ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #koch brothers #tribune company #non-profit organization


Customers should have free choice over ebook buying, says EIBF

There is no convincing technological reason preventing ebook interoperability between different... Continue reading at The Bookseller

[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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Children reading more on screen than print, NLT finds

The growth in children’s digital reading is an “opportunity for publishers rather... Continue reading at The Bookseller

[ The Bookseller | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children reading #digital reading


Orion Children's buys middle-grade debut

Orion Children's Books has acquired a debut novel described as "a fresh and exciting new... Continue reading at The Bookseller

[ The Bookseller | 2013-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orion children


What would Microsoft buying Barnes & Noble's Nook business mean?

According to documents found by website TechCrunch, Microsoft is offering $1 billion to buy the digital assets of Nook Media. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook business #website techcrunch #digital assets #nook media


Microsoft Mulling Nook Media LLC Purchase For $1 Billion

Microsoft is offering to pay $1 billion to buy the digital assets of Nook Media LLC, the digital book and college book joint venture with Barnes & Noble and other investors, according to internal documents we’ve obtained. In this plan, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 billion #digital assets #digital book #barnes noble


Microsoft may buy Barnes & Noble's Nook unit for $1 billion

According to internal documents obtained by the website TechCrunch, Microsoft has offered $1 billion for the digital assets of Nook Media, Barnes & Noble's digital book venture.According to internal documents obtained by the website TechCrunch, Microsoft has offered $1 billion for the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$1 billion #website techcrunch #digital assets #nook media #barnes noble #nook e-readers #third-party devices


Hearst Magazines appoints president of digital media

Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week

[ Media Week | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines


‘Inferno’ Heats Up Social Media

Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown


Barnes & Noble intros buy-one-get-one Nook book offer, only valid in stores

Well, this process seems a bit counterintuitive, eh? This morning, Barnes & Noble introduced a new scheme for getting Nook customers to visit the company's retail stores. The promotion nets you one free ebook when you purchase another, but -- and this is where the offer tripped us up a bit... Continue reading at Engadget

[ Engadget | 2013-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free ebook #physical store #including hits #james patterson #tina fey #barnes noble


Book Marketing Q&A with Scholastic’s Social Media Director, Morgan Baden

Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Reducing Print? Tackle Fixed Costs First

NEW YORK--When should a newspaper stop or reduce printing? It's a delicate question underscored by a complex calculus, but one that Australia's Fairfax Media CEO Gregory Hywood said publishers can't confront without first reining in f ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-30 00:00:00 UTC ]
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Headline buys Hannigan

Headline has signed rights to two new novels from Irish writer Emma Hannigan. Irish and UK and... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #signed rights


AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers