After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’ most valuable online ad inventory, typically with a select number of VIP advertisers, that would lose value if sold through open, real-time bidding exchanges. As Hearst Digital Media’s CRO Kristine Welker put it, a private marketplace means “we can monetize our inventory more efficiently.” Hearst opened its exchange in Q4 2012. In that period, its private business accounted for 19 percent of revenue from all the ads it sells through real-time biddable exchanges, open and private, per supply-side platform PubMatic, which manages the marketplaces of Hearst, Business Insider, Rodale and Scripps. While Hearst manages access to its premium audience through the exchange, other publishers put a velvet rope around their most choice content. “The inventory we’re seeing is premium inventory that the publisher would have sold on a direct basis,” said PubMatic CEO Rajeev Goel. Sources say NBCNews.com is selling homepage ads through private marketplaces, and tags on the site suggest PubMatic is managing that inventory (Goel wouldn’t confirm). Akin to private exchanges are private-order systems that plug orders directly into a programmatic platform to process direct sales. Supply-side platform... Continue reading at 'AdWeek'
[ AdWeek | 2013-04-01 00:00:00 UTC ]
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The 'ABA Right to Read Handbook: Fighting Book Bans and Why It Matters' is scheduled for a September 16 release. All profits will support ABFE’s efforts against book bans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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Former IDW editor-in-chief Jamie Rich and former Boom! president Filip Sablik have joined a new, as-yet-unnamed comic book and graphic novel publisher formed by film and television producer Eric Gitter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-21 04:00:00 UTC ]
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The new small press, launched by two congressmen-turned-authors alongside former American Booksellers Association CEO Oren Teicher, will work directly with independent booksellers to help curate and market a small list of titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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Contemporary literature is one of those four-dimensional things that seem to expand whenever you take a closer look. No one really knows more than a corner of it, perhaps a very large one, but a corner nevertheless. This quality, this mercuriality, of literature makes it more endless than any... Continue reading at Electric Literature
[ Electric Literature | 2024-08-16 11:05:00 UTC ]
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The study fits into a broader initiative by the media agency to become a hub of learning and experimentation around gen AI that’s accessible to all Omnicom clients (not just PHD or OMG) as well as the general public. Continue reading at Digiday
[ Digiday | 2024-08-15 04:01:00 UTC ]
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Priddle will depart PublicAffairs, as well as its Bold Type Books imprint, which he also oversees, next month. He joined PublicAffairs in 2003 and has served as its publisher since 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-15 04:00:00 UTC ]
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A top editor and executive at two publishing houses, she was an advocate for other women in publishing, and for equal pay in an industry that had long been male-dominated. Continue reading at The New York Times
[ The New York Times | 2024-08-14 23:11:47 UTC ]
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The Texas-based art book publisher is set to launch its first commercial trade publication, 'Joy Machine,' a retrospective of the work of Texas sculptor Jeffie Brewer, with plans to publish two to three titles a year starting in 2025. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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As the United Kingdom suffers its hottest day of 2024, the Publishers Association gets a 200th signatory on its response pledge. The post UK: 200 Sign Publishers Association’s Sustainability Pledge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-13 18:09:07 UTC ]
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Canada-based independent horror publisher DarkLit Press has collapsed, with authors jumping ship and claiming royalties have gone unpaid. A year ago, DarkLit was announcing new imprints and developing its audio offerings, but its website and social media accounts have since gone black, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
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Demand is high for these books that mix scripture, inspirational messages, and steps for growing one’s faith. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Publishers are incorporating commentary from global perspectives and contemporary presentations in forthcoming Bibles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Travel guides are taking fresh approaches to, and expanding beyond, familiar destinations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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The company has largely flown under the industry radar since it was launched in 1974 by the wife-and-husband team of Nancy and Peter Schiffer. But the arts and crafts publisher today stands as a bona fide indie success story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Digital media company Ziff Davis acquired tech publisher CNET from its parent company, Red Ventures, for more than $100 million, according to reporting from The New York Times. The acquisition confirms an Axios report from January, which found that Red Ventures had been... Continue reading at AdWeek
[ AdWeek | 2024-08-06 10:53:30 UTC ]
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Books of a feather do well in a series together—that seems to be a guiding principle for companies publishing STEM/STEAM titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Books of a feather do well in a series together—that seems to be a guiding principle for companies publishing STEM/STEAM titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Michel and Ruth Moushabeck have transferred ownership of Interlink Publishing to their three daughters and son-in-law. The company, founded in 1987, describes itself as the only Palestinian-owned publisher in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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