Power of the platform

Mohsin Zaidi, author of A Dutiful Boy, discusses how the publication of underrepresented voices has the potential to transform lives. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-04-30 08:34:44 UTC ]

Other news stories related to: "Power of the platform"

Headline snaps up 'powerful and provocative' novel from US author Fowler

Headline has snapped up a "powerful and provocative" novel about warring families from US author Therese Anne Fowler. Continue reading at The Bookseller

[ The Bookseller | 2019-06-20 04:24:39 UTC ]
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Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #harper #greater good #global head #technology company

News Corp. attacks internet platforms for hurting news business

general counsel blamed internet platforms for hurting the news business by siphoning off profits and promoting less reliable news for readers in his prepared remarks for a congressional panel... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-06-11 20:09:08 UTC ]
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Fortnite emerges as a social media platform for Gen Z

A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 14:30:00 UTC ]
More news stories like this | All news stories tagged with: #long-term commitment #senior director

Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday

[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | All news stories tagged with: #brand awareness #social platforms #publishers appeared #digiday research

Digiday Research: Publishers rate YouTube’s revenue potential over other platforms’

Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday

[ Digiday | 2019-06-03 04:01:26 UTC ]
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Celebrating the Power of Love to Transform Lives: Spotlight on Irene Hannon

The bestselling author of 21 romance novels for Revell has sold more than one million books in the past 10 years, and her publisher is celebrating. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-03 04:00:00 UTC ]
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BookExpo 2019: Lupita Nyong’o and The Power of Stars

The theme of beauty shines brightly in Academy Award–winning actress Lupita Nyong’o’s debut picture book, 'Sulwe' (S&S, Oct.), illustrated by Vashti Harrison, author and illustrator of 'Little Leaders: Bold Women in Black History.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #black history #bold women #vashti harrison #academy award #lupita nyong

Facebook's pivot to privacy will make data more powerful than ever

The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week

[ Media Week | 2019-05-29 13:15:44 UTC ]
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'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

A former Facebook adviser is urging governments around the world to shut down social media platforms until they can be reformed. Continue reading at CBC

[ CBC | 2019-05-28 14:17:44 UTC ]
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How the Intel Ice Lake processor's new AI powers will improve your PC

Those who buy an Intel notebook with Ice Lake this fall may start to see increased instances of something special: a sprinkling of AI magic, first here and there, and then more and more.This isn’t to say that AI capabilities are exclusive to Ice Lake, or that without it you won’t see drastic... Continue reading at PC World

[ PC World | 2019-05-28 06:00:00 UTC ]
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The Guardian view on Facebook: power without responsibility | Editorial

Social media cannot ensure they only publish truths. But what about deliberate falsehoods designed to damage?Are social media companies responsible for the lies their users tell? Both the obvious answers, “yes” and “no”, are clearly wrong. Complete responsibility is a bad idea, and impossible in... Continue reading at The Guardian

[ The Guardian | 2019-05-27 17:25:07 UTC ]
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Facebook ‘gives global platform to illegal dogfighting’

Social media giant breaks its own rules on violence and animal trading, say campaignersFacebook has been accused of giving a global platform to dogfighting after an investigation found the site is being used by fight organisers and unscrupulous puppy traders.Lady Freethinker (LFT), the animal... Continue reading at The Guardian

[ The Guardian | 2019-05-26 07:00:06 UTC ]
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Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
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“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
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Carl Landau’s Niche Media Sold to Audience Platform Provider Second Street

Carl Landau has officially sold Niche Media—the conferences and professional services network he founded over a decade ago to serve B2B, city/regional and special interest magazine publishers—to Second Street Media Solutions, a St. Louis-based provider of audience engagement software to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-15 00:00:00 UTC ]
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The Green New Deal’s supporters hope to harness power of narrative with Federal Writers’ Project

The ambitious proposal echoes the legendary 1930s-era New Deal project that employed such greats as Ralph Ellison, Saul Bellow, and Zora Neale Hurston. Any collective plan to avert planetary disaster will first need to harness the full powers of storytelling and mythology if it’s going to stand... Continue reading at Fast Company

[ Fast Company | 2019-04-30 00:00:00 UTC ]
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Platforms Are Striving to Balance Effectiveness for Advertisers With Not Annoying Consumers

Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek

[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Powers takes the Pulitzer Prize for Fiction

American novelist Richard Powers has won the Pulitzer Prize for Fiction for The Overstory (published by William Heinemann in the UK, Norton in the US). Continue reading at The Bookseller

[ The Bookseller | 2019-04-17 00:00:00 UTC ]
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