Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload the ad images to Powa to activate the technology, said Powa CEO Dan Wagner. The same process will work for product packages, so marketers won't have to use scarce space or find ways to incorporate QR codes into the designs. L'Oreal USA and BigSexyHair are among marketers with 1,600 brands signed on to try the technology.Mr. Wagner said the technology can give print publishers the same sort of interactive back channel that digital publishers have. It might, he said, help brands instantly capture a sale from someone swayed by a Scotch ad who might otherwise be lured away again through a rival brand's in-store promotion. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-15 00:00:00 UTC ]
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Imagine a newspaper that is printed on broadsheet from Tuesday through Sunday but switched to tabloid for the Monday edition. Then imagine a paper that was published seven days a week for 126 years but then had to scrap Mondays due to hard times & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-29 00:00:00 UTC ]
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Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week
[ Media Week | 2012-03-29 00:00:00 UTC ]
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After 244 years, the Encyclopaedia Britannica will cease publishing its flagship encyclopedia and concentrate on its digital offerings. Continue reading at PC World
[ PC World | 2012-03-14 00:00:00 UTC ]
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It was probably inevitable, but on Tuesday, it became official: the Encyclopaedia Britannica is finally going out of print. The news was confirmed yesterday by Jorge Cauz, president of Chicago-based Encyclopaedia Britannica Inc., who told the New York Times that his company has decided to... Continue reading at Engadget
[ Engadget | 2012-03-14 00:00:00 UTC ]
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The Espresso Book Machine means that booksellers can publish and sell an enormous number of titles. But can they make the finances work? Continue reading at The Atlantic
[ The Atlantic | 2012-03-13 00:00:00 UTC ]
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Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-09 00:00:00 UTC ]
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Print book sales were down 13% (£15m) to £98m year-on-year in February, according to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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It's a case of having one's cake and eating it, too. Or, in this instance, digitizing the works of others and reselling them online for a 40 percent cut. According to Le Temps, a controversial new law recently passed by the French government will see out-of-print books from the 20th century... Continue reading at Engadget
[ Engadget | 2012-03-06 00:00:00 UTC ]
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NME is to launch a monthly print edition in India later this year, after IPC Media agreed to license the brand to local publisher Pilot Ventures. Continue reading at Media Week
[ Media Week | 2012-03-02 00:00:00 UTC ]
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Tampa, Fla. — February 28, 2012 — SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
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Printed book sales slumped 11% last week as children returned to school and adults to work... Continue reading at The Bookseller
[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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Historical writer Philippa Gregory's first YA novel is to be called Changeling, and will form... Continue reading at The Bookseller
[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Canadian bookselling chain Indigo Books and Music and Books-a-Million have joined ranks with... Continue reading at The Bookseller
[ The Bookseller | 2012-02-06 00:00:00 UTC ]
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France is claiming a world first with its imminent adoption of a new law that lays down the rules... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Print sales are in retreat in almost all markets across the world tracked by Nielsen BookScan,... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Despite another sterling year for Jamie Oliver, Britain's bestselling authors generated their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Amazon.com has struck a print licensing agreement with Houghton Mifflin Harcourt, which will... Continue reading at The Bookseller
[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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